The results have been remarkable.
Dog and Rooster not only built a user-friendly online store but also implemented a comprehensive SEO strategy to drive traffic and boost our visibility.
Dustin Van Duzee Hitec Marketing Manager
B2B Web Design · Engineering · Manufacturing · Construction · Robotics
Your company is better than
your website makes it look.
Dog and Rooster builds websites for B2B companies in engineering, manufacturing, construction, and industrial sectors — so the site your prospects, your CEO, and your sales team see actually reflects the company you've built.
200+ B2B sites launched
15+ Years in business
4.9★ Google rating
We build for companies like yours
Engineering Services
Engineering & Technical Services
Your work is technically sophisticated. The challenge is a site that communicates that to the buyer who doesn't have an engineering background — without losing the ones who do.
“A prospect Googled us before the call and said they almost didn't reach out.”
Industrial Manufacturing
Industrial & Manufacturing
Multiple product lines, multiple audience types — engineers, ops managers, procurement — all hitting the same site and needing different things from it.
“Our sales rep pulled up the site on a tablet at a trade show and it was embarrassing.”
Construction
Construction & Trades
Skeptical prospects under time pressure who make quick judgments. Your site has about 30 seconds to establish that you're serious before they move on to the next result.
“Leadership keeps asking why the website isn't bringing in more work.”
Robotics & Automation
Robotics & Automation
Cutting-edge technology deserves a presence that matches it — and that can explain what you do to a buyer who isn't deep in the technical details but controls the budget.
“We're pitching next-generation automation from a website that looks five years old.”
Our Point of View
Most agencies treat B2B like
a harder version of B2C.
It isn't. B2B buyers don't impulse-purchase. They research for weeks. They bring multiple stakeholders to the decision. They're skeptical of anything that looks like marketing. And they need to understand complex, technical offerings without having someone on the phone to explain it. Building a website for that kind of buyer is a completely different discipline.
How We Approach Every Engagement
The modern B2B
website system.
Five principles that separate a B2B website that generates pipeline from one that just exists.
Built to Convert — clarity before anything else
We decide exactly who the site is for, what they need to understand, and the fastest path from “I just landed here” to “this is exactly who I need” — before we write a word or design a layout. Every page gets evaluated against one question: does the right buyer know what to do next?
Information Architecture That Makes Sense — built for how buyers think, not how you're organized
We structure your site around your buyer's questions, not your internal org chart. Complex product lines, multiple service areas, and technical offerings get organized so different buyers can self-educate without getting lost — and without needing a salesperson to walk them through it.
Proof Before Polish — credibility converts, design supports it
We build out case studies, comparisons, and “why us” content before we spend energy on visual refinement. In B2B, a site with strong proof and average design outperforms a beautiful site with thin credibility every time. Especially when your buyer is three meetings deep into comparing you with a competitor.
Search + AI Visibility — found by buyers wherever they research
We build pages and site structure that rank in organic search and get cited by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. B2B buyers research before they ever reach out. Showing up in both search and AI results isn't optional anymore — it's table stakes for any company that wants inbound to work.
Technical Ownership — we own the backend so you don't have to think about it
We take full ownership of your site's technical layer — integrations, forms, CRM handoffs, lead routing, tracking, security, ongoing maintenance. You shouldn't have to wonder whether your contact form is working, or whether a lead you paid to generate just disappeared into the void. That's our job.
Services
Where are you with your website right now?
We work with B2B companies at every stage — fixing what's broken, building what's needed, and growing what's working. Every engagement starts by understanding which one applies to you.
Our work
B2B websites we've built —
and what happened after we did.
Real companies, real problems, real results. In engineering, manufacturing, construction, and beyond.
B2B manufacturing
Web Design · Growth Services · Web Ops · Business Systems
Launched their e-commerce store in 2021—still running storefront, catalog, growth, and Web Ops on one revenue scorecard.
+153%
Total revenue across the program
7.38×
Return on ad spend across paid channels
Landscape Architecture
Web Design · Site & CMS Migration · Web Ops
Webflow rebuild and WCAG 2.1 AA for a 65-year NYC landscape practice—and we're still their Web Ops partner.
65+ yrs
Of practice, online at the level of the work
WCAG 2.1 AA
Accessibility conformance
B2B SaaS · Foodservice
Web Design · Web Ops
Brand refresh, audience-first sitemap, and WCAG 2.1 AAA for Galley's foodservice CRP platform.
WCAG 2.1 AAA
Accessibility conformance, one level above standard AA
3
Audience entry points on a rebuilt sitemap
Client Voices
What B2B marketing teams say
after working with Dog and Rooster.
200+
B2B sites launched
15+
Years in B2B
4.9★
Google rating
Offering a more personal element than other providers
It's been really good to see a 70% increase in total organic users and a two times increase in website conversions, and I think every time we make a change, the progress is moving in the right direction.
Alexandra Raven Proteus Homes / Triton Homes
Their expert guidance made the entire process a breeze
One of the most commendable aspects of working with Dog and Rooster was their ability to adapt and make adjustments as needed. Their commitment to client satisfaction was evident throughout our collaboration.
Joel Zhou ADARx
Exceptional service
D+R has done a great job of helping our firm create and maintain our website. They offer a level of personal and immediate customer service that's been incredibly helpful for a smaller firm such as ours.
Ryan McBrayer Marketing Director
What We See
The five ways B2B websites
fail their companies.
After 200+ B2B site builds, we've seen the same mistakes come up in every industry. Not because marketing teams aren't capable — but because most agencies have never had to solve the specific problems that come with selling complex things to technical buyers.
What we see, and what to do instead
Mistake 01
“If we just rewrite the homepage, the right people will get it.”
Rewording copy without deciding exactly who the site is for, what they need to understand, and what “this is for me” needs to look like. The homepage is a symptom. Buyer clarity is the actual fix.
Mistake 02
“Buyers will figure it out — our products make sense once you explore.”
Building navigation around internal teams or product categories instead of buyer questions. If buyers have to work to understand you, most of them won't. They'll choose the competitor whose site made it easy.
Mistake 03
“We need a fresher look first — the credibility stuff will come later.”
Spending political capital on design while proof stays thin — no strong outcomes, no clear comparisons, no real “why us.” Later usually means never, and a polished site with weak credibility still loses to a plainer site that proves its point.
Mistake 04
“We'll publish content consistently and Google will handle the rest.”
Publishing without intent-based page structure, internal linking, or the technical signals that help search engines and AI tools understand what you do and who it's for. Content without architecture is shouting into the void.
Mistake 05 — The one that costs the most
“Once the site is live, it's basically done.”
Launching with broken lead routing, missing tracking, unclear CRM handoffs, and no one truly owning what happens next. Sales loses trust in digital the moment a lead disappears. Marketing loses credibility the moment they can't prove ROI. Neither of those is easy to rebuild. This is the mistake we see undo more good work than all the others combined.
Get Started
Let's find out what's actually
holding your site back.
We'll review your site and tell you specifically what's wrong, what to prioritize, and what it would take to make it your best-performing sales asset.
No pressure · Specific to your site