Sixty-five years of
landscape architecture
that shapes cities, finally online at the level of the portfolio.
MPFP is a 65-year New York landscape architecture and urban design practice, behind civic landmarks like The Yards Park, Dock 72, the National Medal of Honor Museum, and the NYCFC Stadium grounds at Willets Point. The site had to carry that legacy, let the portfolio lead, and stay easy for the team to update as new work ships.
Results at a glance
The firm shapes public space. The site didn't show it.
A 65-year practice with an internationally recognized portfolio, presented on a legacy CMS that underplayed the scale and craft of the work.
MPFP shapes public space. The firm behind The Yards Park, Dock 72, Deutsche Bank Place, and the National Medal of Honor Museum has been practicing landscape architecture and urban design for more than 65 years. The old site didn’t show it.
We treated the rebuild as a portfolio problem first. The projects are the proof, so every layout decision had to let project photography lead, let the content model match how the firm organizes work, and let the team publish new projects themselves as work ships. The move to Webflow and the accompanying CMS migration were the means. The result is a site that carries the weight of a 65-year practice and keeps pace with the next one.
- Outdated presentation the portfolio behind The Yards Park, Dock 72, and Deutsche Bank's civic spaces sat inside a template that couldn't carry project photography at the scale MPFP's work deserves.
- Legacy CMS publishing a new project or case study meant waiting on outside developers, which slowed the team's ability to surface work in progress like the National Medal of Honor Museum and NYCFC Stadium.
- Accessibility gaps colour contrast, keyboard paths, and semantic structure didn't meet the ADA expectations MPFP's civic, government, and institutional clients now check by default.
- Mobile experience project photography collapsed on phones, where partners and clients often review work between meetings and site walkthroughs.
We treated the portfolio as the hero,
and built the rest of the site around it.
Three moves. Rebuild on Webflow so MPFP's team could run the site themselves, restructure the experience around the projects, and bring the whole thing up to ADA and mobile standards.
Webflow rebuild on brand
Custom Webflow design tuned to MPFP's voice and identity, with typography and layout decisions that let project photography lead every page instead of competing with decoration.
Applied: Brand system → Webflow componentsSite & CMS migration
Moved MPFP off a legacy CMS and onto Webflow, with a project content model built for how the firm actually structures work. New projects now publish without a developer queue, which matters as work like the Medal of Honor Museum and NYCFC Stadium moves from concept to launch.
Applied: Content model → CMS migrationADA & mobile rebuild
Raised the site to WCAG 2.1 AA on colour, keyboard, and semantics, and rebuilt every project page to hold its composition on phones, where partners often review work between meetings and site visits.
Applied: Accessibility audit · mobile compositionWhat we built
Project page, NYCFC Stadium at Willets Point New project template, Webflow rebuild 
Project index, civic spaces Portfolio-led information architecture 
Deutsche Bank Place Project detail page 
98 Front Street Project detail page 
Banner Lane Mobile composition preserved A site that finally carries
the weight of 65 years of work.
The project catalog now leads every navigation path, so developers, architects, and civic partners find the proof fastest.
The new content model matches how MPFP actually structures projects, which is why the team can publish work as it ships.
Project photography holds its composition on mobile, which matters when partners review work between meetings and walkthroughs.
More client results
See all case studies →Superior Ready Mix — CMS migration from a custom-coded site to Webflow, a long-term SEO program, and organic do…
Read case study →Hitec Commercial Solutions — Launched their e-commerce store in 2021—still running storefront, catalog, growth, and Web…
Read case study →Tecnadyne — Webflow rebuild with new product architecture, ADA, and multilingual support—45% more prod…
Read case study →Your site should be your
best salesperson. Is it?
We'll audit your site for free and tell you exactly what's keeping qualified prospects from reaching out — no pitch deck, no jargon, just a straight answer.