Foundation Sprint · One-time · Fixed scope & price

We fix what's broken
inside your site — then you're
ready for what's next.

A single scoped engagement: we work on your live site and correct foundation-level issues — performance, broken links and redirects, technical SEO, and accessibility problems in scope — so the site is ready for growth work and not trapped in firefighting mode.

Not sure if you need this? The free audit will tell you exactly what's broken and whether a sprint is the right fit.

Pain-Payoff Contrast

What's quietly broken right now — and what it looks like after the sprint

Current site problems compared to outcomes after the Foundation Sprint.
The silent problems After the Foundation Sprint
Lead Capture Forms that appear to work but never actually send. Leads hitting a "thank you" page while their message disappears into nothing. No one knows because it looks fine from the outside. Every Lead Captured Every form tested, every submission confirmed, every routing verified. If someone reaches out, you'll know about it.
Tracking & Analytics Google Analytics installed but misconfigured. Conversion events not firing. CRM disconnected from the website. You're making decisions on data that doesn't reflect reality. Full Visibility Analytics correctly configured, conversion events tracking, CRM connected. For the first time, you can see what's actually happening on your site.
Search & AI Visibility Pages that search engines and AI tools can't properly read. Missing or duplicate meta data. No schema. Pages competing against each other. Years of content working at a fraction of its potential. Readable by Google & AI Clean title tags, proper descriptions, schema where it matters, no cannibalization. The infrastructure search engines and LLMs need to surface your content.
Site Speed Pages loading in 4–6+ seconds. Images uncompressed. Scripts blocking render. Every half-second of delay costs you conversions — silently, on every visit. Fast, Pass Core Web Vitals Optimized load times, compressed assets, deferred scripts. A site that doesn't punish visitors for clicking on it.
Broken Infrastructure Redirect chains stacking up. 404s from old pages that still get traffic. Broken internal links. The plumbing of the site slowly corroding with every update. Clean Foundation Redirects audited and corrected. 404s resolved or redirected. Internal link structure clean. A site that holds together the way it's supposed to.
The Real Stakes

The hardest part isn't fixing it.

Most B2B companies discover something critical was broken on their site long after the damage is done. A contact form that never sent. A tracking code that never fired. A redirect that quietly wiped out years of SEO authority. By the time it surfaces, the question shifts from "how do we fix this" to "how much did we lose?"

What we hear when we start the audit

"We had no idea the form was broken. We thought leads were just slow that quarter. We kept spending on ads driving traffic to a page where every submission disappeared. I don't even want to calculate what that cost us."

The Foundation Sprint is where we repair those issues on the site itself — in scope, in code — so you're not guessing whether the foundation can support the next campaign or content push. The goal is a site that's ready for growth, not a box checked and forgotten.

Fixed Scope

What we fix in a sprint

Scope is agreed before we start — so you know what's in. We implement on your live site; when we're done, those fixes are live and you're in a better position to maintain the site or invest in growth.

Fixed

Performance & Core Web Vitals

Slow loads, heavy assets, and render-blocking scripts addressed in scope so the site performs better for real visitors.

Fixed

Broken links, redirects & 404s

Crawl-based cleanup: bad internal links, redirect chains, and error pages fixed or redirected so traffic and crawlers don't hit dead ends.

Fixed

Technical SEO hygiene

Title tags, meta descriptions, heading structure, and indexation issues corrected where they're hurting crawl and clarity — plus schema where it fits the scope.

Fixed

Accessibility (ADA-related) fixes

Issues we find within scope — contrast, labels, keyboard traps, landmark structure, and similar fixes — so the site is in better shape for compliance and real users.

Fixed

Forms, tracking & routing

In scope: forms and lead paths tested, analytics and conversion tracking checked, CRM or routing verified when it's part of the agreed work.

Fixed

Mobile layout pass

Key templates checked for breaks, overlap, and tap targets on common breakpoints — fixes applied where they're in scope.

The Differentiator

Recommendations are easy.
Repairs on the live site are what we sell here.

One engagement. Work shipped in place — scoped so you know what you're getting.

A common pattern

Findings without follow-through

A lot of projects produce a deck or a long write-up — then the fixes still need someone to schedule them, scope them, and build them. Meanwhile the site behaves the same for visitors.

Foundation Sprint

We work in your site

We take the items we agreed are in scope and fix them on the live site — performance, broken infrastructure, technical SEO, accessibility where it's included — at the fixed price we set before kickoff. Timeline varies by site, but the outcome is the same: confidence that the site is working as expected and ready for growth.

The Process

Four phases.
Same sequence, every sprint.

Calendar length depends on the site — the phases don't. You always know what we're doing now and what comes next.

Phase 1 Step 1

Kickoff & Access

Short intake, credentials, and access to CMS, hosting, and analytics. We align on what's in scope and what “done” looks like for this engagement.

Phase 2 Step 2

Audit (in scope)

We crawl and review the site against the agreed scope — performance, links and redirects, technical SEO, accessibility, and anything else we explicitly included — and queue fixes.

Phase 3 Step 3

Fixes on the live site

We implement corrections in the codebase and stack: speed work, redirect and 404 cleanup, metadata and structure, accessibility patches in scope, plus forms or tracking when they're part of the agreement.

Phase 4 Step 4

Wrap & next steps

We close the loop on a call: what's live, what was out of scope, and how to think about maintenance or growth from here — so you're not guessing whether the site can carry the next push.

Engagement Ladder

The Foundation Sprint isn't the end.
It's how most clients start.

Most long-term relationships here started with a sprint — it's how we learn your stack and how you see us ship. When it wraps, the aim is a site that's ready to carry maintenance or growth work, not one you're relieved to be "finished" with.

Step 1 — Start Here

Foundation Sprint

One-time, fixed scope, fixed price. We fix what's broken on the live site — performance, links, technical SEO, accessibility in scope — so you're maintenance-ready and poised for growth.

A base that can actually support SEO, ads, and content work.
Step 2 — Stay Protected

Web Ops Partner

Ongoing technical health, monthly updates, proactive monitoring, and a team that owns your site the way an in-house developer would — without the overhead.

Your site stays clean, fast, and supported every month.
Step 3 — Start Growing

Growth Services

SEO that builds over time. Content that earns rankings. Sales enablement pages your reps will actually use. Growth work built on a foundation that can hold it.

The right buyers find you — and come in pre-sold.

You don't have to commit to all three steps today. Growth work needs a site that can support it — the sprint is how we get you there.