Your custom app deserves a front end that works as hard as the code behind it.
You have real backend logic — a Laravel API, a custom PHP system, or a codebase that's been running the business for years. The problem is the interface: slow, dated, or built by someone who's no longer around.
Sound familiar?
The marketing site lives in a separate repo with a separate vendor — and they don't
talk to each other
The internal portal looks like it was built in 2014 because it was
Sales needs a customer portal but the dev team is too deep in the backend to build it
The API works fine — it's the thing users actually touch that's the problem
Every new web feature takes six times longer than it should because the architecture
wasn't built for it
Three common situations
Where do you fit?
Most of the custom app work we do falls into one of three patterns. Each has its own fix.
01 /
Marketing site and app are strangers to each other
Your product is built on Laravel or a custom stack, but your marketing site is on
something completely separate — different hosting, different CMS, different look and
feel. When the product ships a new feature, the website doesn't know about it. When
marketing updates the brand, nothing carries over.
We build marketing sites that are actually connected to your application — sharing design systems, communicating properly, built by people who understand both sides of the wall.
We build marketing sites that are actually connected to your application — sharing design systems, communicating properly, built by people who understand both sides of the wall.
02 /
You need a customer portal but cannot pull the team off backend work
Your clients need a place to log in, check their status, submit requests, or access
their data. The backend to support it exists — or almost does — but your engineering
team cannot front-end it and keep building the core product at the same time.
We build customer-facing portals and dashboards that talk to your existing API. We work from your data model, not around it. Your team stays focused on what matters.
We build customer-facing portals and dashboards that talk to your existing API. We work from your data model, not around it. Your team stays focused on what matters.
03 /
The codebase works but the front end is a liability
The business runs on a custom application that is years old. The backend is solid. The
front end — blade templates that were never refactored, jQuery from a different era,
CSS that nobody wants to touch — is slowing everything down and losing you deals in
demos.
We modernize the front end layer without touching what works underneath. No rewrite-from-scratch drama — methodical, tested, built to last.
We modernize the front end layer without touching what works underneath. No rewrite-from-scratch drama — methodical, tested, built to last.
What we build
Services for custom app teams
Whether you need a connected marketing presence or a modern interface for your backend logic, the engagement is built around your existing stack.
Marketing Site on Custom Stack
A high-converting marketing site built to sit alongside your application — sharing
brand, design system, and data where it matters. No generic WordPress install that has
nothing to do with your product.
Customer Portal Development
Authenticated front ends for your customers — account dashboards, order history,
document access, status pages. Built against your existing API, not a new one we
invent.
Front End Modernization
Strip out the legacy markup, jQuery spaghetti, and decade-old CSS — replace it with a
maintainable front end layer that your team can actually build on. No backend
rewrites, no disruption to what's working.
Feature Development & Extension
You have a feature that needs a front end — a quoting interface, configuration wizard,
admin panel. We scope it, design it, and build it against your data model. Ship the
feature without pulling your team off the core product.
What we actually know
We read your code before we write ours.
Most front end agencies treat the API like a black box — they ask for endpoints and wire things up. We've built backend systems. We know what a Laravel service provider is, what Eloquent relationships look like, how jobs and queues work. That context changes every decision we make on the front end.
- We audit your codebase before scoping — not after
- We work with your existing data models, not around them
- We write code your backend team can review without cringing
- We document what we build so it doesn't become the next legacy problem
- We flag backend issues when we see them — even if they're not our lane
Stack familiarity
Laravel ecosystem
LaravelLivewireFilamentInertia.jsSanctumForgeEnvoyer
Front end
Vue 3ReactAlpine.jsTailwindVite
APIs & data
RESTGraphQLMySQLPostgreSQLRedis
Other stacks
Custom PHPNode.jsLegacy Symfony
Why it matters who builds this
Not every agency can work in your stack.
Most web agencies are built around platforms — WordPress, Webflow, Shopify. A custom Laravel app is outside their comfort zone and you'll feel it. We're built differently.
01
We understand application architecture
Authentication flows, role-based access, API rate limits, webhook handling — these
aren't foreign concepts. We've built systems like yours. We know what questions to ask
before writing a line of front end code.
02
We don't create backend problems to solve front end ones
Some agencies reach into your database schema or invent new API endpoints to make
their front end work easier. We adapt to what you have — and when we do need something
new, we spec it cleanly so your team can build it on their terms.
03
We write maintainable code, not impressive code
Clever front end code is a liability. We write components your team can update, logic
your developers can follow, and documentation that doesn't require a call with us to
understand.
04
We scope from the current state, not a fantasy
Before any proposal goes out, we look at your actual codebase. That changes the scope,
the timeline, and the risk profile — all for the better. No surprises mid-project
because we didn't account for your legacy auth system.
05
Your backend team doesn't have to babysit us
We don't need four Slack messages to understand what an API response looks like. We
read the docs. We test the endpoints. We come back with real questions, not
orientation questions.
06
We hand off, not hand-wave
When the project wraps, you get documented components, a clear architecture overview,
and a handoff call where we walk your team through everything they'll touch going
forward. No black boxes.
Common questions
What people ask before starting
Yes — that's most of the work we do. We start every engagement with a codebase audit. Before we quote anything, we want to understand what we're walking into: PHP version, framework vintage, front end tooling, deployment setup. Legacy systems have constraints and we plan around them rather than ignoring them until they become problems.
Our primary focus for custom app engagements is the front end layer — the marketing site, customer portal, or UI layer that users interact with. That said, we're comfortable contributing to Laravel applications more broadly if the scope calls for it. We'd rather have an honest conversation about fit than promise more than we should.
Yes. Laravel is just the most common custom PHP stack we encounter. We've worked with bare-bones custom PHP, legacy Symfony applications, and codebases that predate any framework by a decade. If it has an API or can produce structured output, we can build a front end for it.
Probably not. "Eventually" migrations take longer than expected — often years. In the meantime, your current users and prospects are still experiencing the old interface. A modernized front end layer built now buys you time to make the backend migration carefully, and often becomes an asset during that migration rather than something you throw away.
It depends heavily on what we're building and the state of the existing codebase. A connected marketing site rebuild typically runs 6–10 weeks. A customer portal with a clear API spec is similar. Front end modernization of a large application may be phased over a longer period. We scope based on the actual situation — which is why the discovery conversation matters before any numbers go on paper.
We're comfortable deploying to environments your team already uses — Laravel Forge, Envoyer, AWS, DigitalOcean. We can set up a deployment pipeline if one doesn't exist. We don't host custom application infrastructure ourselves, but we make sure what we build deploys cleanly into whatever environment you're running.
Ready to talk?
Tell us about your stack. We’ll tell you what’s possible.
The first conversation is about understanding your situation — what’s built, what’s working, and where the interface is letting you down. No pressure, no pitch deck. We’ll review your current marketing site or application front end and tell you exactly what we’d fix and why.