Built the store in 2021, then kept it earning as the catalog, demand engine, and platform grew around it.
Hitec Commercial Solutions (HCS) leads in servo actuator engineering for robotics, automation, defense, and medical applications. We launched their e-commerce store in 2021 and have run the program ever since, connecting the storefront, product systems, and demand channels so every piece of the site earns against the same revenue scorecard.
Results at a glance
The store had to do more than sell. It had to carry the whole program.
Servo buyers don’t impulse-click. They research specs, evaluate suppliers, and expect a site that keeps pace with a product catalog built for robotics, automation, defense, and medical applications.
Hitec wasn’t short on engineering credibility. They were short on a site that could sell, serve, and scale the way they engineer. We launched the e-commerce store in 2021 and have been the partner behind it ever since.
Four disciplines, one partnership. A custom design and build for a store that merchandises precision hardware properly. Systems and integrations so the catalog moves at the speed of engineering. Growth services that pair SEO and Google Ads on one shared keyword map. And Web Ops to keep the whole thing reliable as traffic and catalog grow. The scorecard is revenue, not impressions.
- Store presentation the original catalog needed a storefront that treated servo actuators like precision hardware, with imagery, specs, and comparison paths built for engineers, not generic industrial templates.
- Product data & integrations publishing new part numbers, keeping the catalog current, and connecting the store to the rest of the business meant building systems the team could run without constant developer intervention.
- Demand engine generic actuator and motion-control queries pulled volume that rarely converted to Hitec’s ICP, and paid and organic weren’t sharing keyword intelligence or optimisation feedback.
- Site reliability as traffic and the catalog grew, Core Web Vitals, release safety, and ongoing maintenance had to hold without slowing the teams shipping new products.
One partnership, four disciplines,
one revenue scorecard.
We treated the site as four connected systems: a store that merchandises technical hardware the way buyers actually evaluate it, a product catalog that moves at the speed of engineering, a demand engine that pairs SEO and Ads on one shared map, and Web Ops that keeps the platform reliable as it grows.
Custom e-commerce build
Launched the Hitec Commercial Solutions store in 2021 with a design tuned for servo buyers. Spec-led PDPs, comparison paths, and purchase flows built around how engineers and procurement teams actually evaluate precision motion hardware.
Applied: Brand system → e-commerce store (2021)Product catalog & business systems
Structured the catalog around part numbers, specs, and the way Hitec organises product lines, with integrations connecting the store to fulfilment and the rest of the business. New SKUs and updates publish without waiting on a developer queue.
Applied: Product data model · store integrationsIntegrated search program
Paired SEO and Google Ads on a shared keyword universe tied to servo intent, from spec-led queries to integration-stage terms. Ads covered immediate demand while SEO compounded durable rankings for high-intent themes.
Applied: Shared keyword universe · SEO · Google AdsWeb Ops & site reliability
Core Web Vitals, release checks, and routine maintenance so the platform holds while new technical content, catalog updates, and campaigns ship on top of it, without degrading the pages that convert.
Applied: Performance guardrails · release safety · uptimeCross-channel measurement & SME review
Connected store, paid, and organic performance in one view so budget and content effort shift toward the pages that produce revenue. Technical claims reviewed with Hitec’s engineers so language stays accurate for defense, medical, and industrial buyers.
Applied: Unified reporting · SME review loopThe store, the systems, and the demand engine
PDP — spec-led product journeys Custom e-commerce build · part-level data 
Google Ads — integrated with organic Demand engine on the same scorecard as the store 
Custom storefront build 2021 launch, still on brand 
catalog across industries Unmanned, robotics, defense, medical 
Product news cadence Ongoing releases shipped via Web Ops Four disciplines,
one scorecard that keeps moving.
The storefront presents servo actuators with the specs, imagery, and comparison paths technical buyers expect, not the generic template the original catalog had outgrown.
Part numbers, specs, and product data flow into the site without stalling the team shipping them. Systems and integrations carry the load behind the scenes.
SEO, Ads, and site work trade intelligence on a single weekly cadence, which is why the scorecard moves on revenue instead of vanity metrics.
Dog and Rooster not only built a user-friendly online store but also implemented a comprehensive SEO strategy to drive traffic and boost our visibility.
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