Web Ops & Maintenance · Ongoing Technical Ownership

Your website, looked after.
Every month. Without it
being your job.

Updates run. Backups taken. Uptime monitored. Security patches applied. Performance checked. All of it handled on a regular schedule by a team that knows your site — before you even notice something needed doing.

Already had a Foundation Sprint with us? Web Ops is the natural next step — we already know your site.

Pain-Payoff Contrast

What managing a site without ongoing support looks like — and what changes

Without Web Ops With Web Ops in place
When something breaks Something breaks on a Friday afternoon. You find out from the sales team — or worse, a prospect. Then you spend the next few hours finding a developer, explaining the problem, and waiting for a fix. Caught Before You Find Out Uptime monitoring catches issues before they become crises. Your team often doesn't know about a problem because it's already being handled. If it needs your attention, you'll hear from us first.
Updates & Patches CMS updates, plugin updates, and security patches pile up for months. Nobody wants to touch them because a bad update can break something. So they sit there — and become a growing security liability. Handled on a Schedule Updates run on a tested, scheduled cycle. Plugin conflicts caught before they go live. Security patches applied before they become vulnerabilities. You stop accumulating technical debt one skipped update at a time.
Development Costs Every small fix is a new project. Find the developer, scope the work, approve the quote, wait for availability. A 20-minute fix becomes a two-week back-and-forth. Small costs compound into big frustration. One Monthly Investment Included maintenance hours cover the small stuff without a new invoice every time. You know your monthly cost. You know who to call. Things get done because the relationship is already in place.
Visibility into What's Happening You have no real idea whether the site is healthy month-to-month. You assume it's fine because no one has complained. Then something quietly fails and you realise you've had no visibility for months. Monthly Report, Plain English Every month, a clear summary of what was done, what was checked, and anything that needs your attention. You always know the state of your site without having to ask.
The Real Stakes

Websites have a cruel habit: they stay quiet until the one week they can't afford to be wrong.

Trade show next week. Campaign launching Monday. Big prospect coming through the site after a sales call. This is when the contact form stops working. This is when the homepage goes down. And this is when the ICP — the person who championed digital to leadership — is the one fielding the calls.

What we hear most often

"We don't have a developer on staff. When something breaks, I'm Googling solutions at 9pm or texting someone I know who 'does websites.' There's always a lag — and I'm always the one holding the bag while the site is down."

The worst part isn't the technical failure. It's that you're the person who pushed for the digital investment, and now you're also the person responsible when it breaks. Web Ops removes that exposure. You have a team who owns the site alongside you — so when something goes wrong, it's their problem to solve, not yours to triage at 9pm.

What's Included

What we handle every single month.

Web Ops is a defined, consistent scope — not a vague "support agreement" where you hope things get done. Here's exactly what's covered each month.

CMS & Plugin Updates

WordPress core, themes, and plugins updated on a tested schedule. Updates staged and verified before going live — not applied blindly and hoped for the best.

Off-Site Backups

Daily backups stored off-server, tested for restorability. If something goes wrong — a bad update, a hack, an accidental deletion — you have a clean restore point ready to go.

Uptime & Performance Monitoring

24/7 uptime monitoring with alert thresholds. If the site goes down, we know before you do — and we're already on it. Performance baselines tracked month over month.

Security Scanning & Patching

Regular malware scans, SSL certificate monitoring, and vulnerability patching. Security risks addressed on a schedule rather than discovered after the fact.

Form & Lead Capture Checks

Monthly verification that every form on the site is submitting correctly, routing to the right place, and hitting the CRM. The silent lead-loss failure caught on a schedule.

Speed & Core Web Vitals Review

Monthly Core Web Vitals check. Performance regressions flagged and addressed before they compound. The site stays fast — not just fast at launch.

Included Maintenance Hours

Small fixes, content updates, and minor adjustments covered without a new scope-and-invoice cycle. The day-to-day stuff gets done because the relationship is already in place.

Monthly Health Report

Plain-English summary of everything completed, anything flagged, and the current state of your site. One document, once a month — so you always know, without having to ask.

The Differentiator

We don't wait for you to tell us something is wrong.

Most "support" contracts are reactive. You notice a problem, you report it, someone fixes it. That's not ownership — that's a help desk. Web Ops works differently.

The typical support contract

Reactive: you report it,
we fix it

You notice the problem — often because a visitor, lead, or sales rep told you first
You submit a ticket and wait for someone to triage it against other open requests
Fix happens — but nothing in the system changed to prevent the next problem
You have no idea if the site is healthy between incidents — you're just hoping
Updates and proactive maintenance still don't happen unless you specifically ask
The Web Ops model

Proactive: we own it
alongside you

We monitor the site continuously — issues are caught in the system, not reported by a prospect
Updates, patches, and security checks run on a set schedule whether or not anything breaks
Small fixes happen within the monthly scope — no new quote, no new project, no delay
You receive a monthly report without asking — you always know the current state of your site
You have a team who already knows your site — no re-explaining every time something needs doing
The Monthly Rhythm

What happens every month,
without you having to ask.

Web Ops isn't a standby service — it runs on a consistent monthly cycle so nothing falls through the cracks.

Week 1

Updates & Patches

CMS, plugins, and security patches reviewed and applied on a tested schedule. Any conflicts caught in staging before going live.

Ongoing

Monitoring & Backups

Uptime alerts active 24/7. Daily backups running off-server. Forms checked. Performance baseline tracked. Nothing waits for the monthly cycle.

As Needed

Maintenance Hours

Small fixes, content tweaks, and minor changes handled within included hours. No new scope, no new invoice. Things get done when they need doing.

End of Month

Health Report

Plain-English summary delivered to your inbox. Everything done, anything flagged, current status at a glance. Forward it to leadership if they ask how the site's going.

Fit & Prerequisite

Web Ops works best when
the foundation is already solid.

This isn't a "fix it and maintain it at the same time" service. Web Ops is for sites that are technically sound and need ongoing ownership to stay that way.

Web Ops is a great fit if…

Your site works. You just need someone who owns it.

You recently completed a Foundation Sprint or a new build and want to protect that investment
You don't have a developer on staff and small fixes currently have no clear owner
Your site runs on WordPress, Webflow, or a Laravel-based CMS
You want monthly visibility into your site's health without doing the work yourself
Something breaking at the wrong moment would have real consequences — internally or with a prospect
You might need a different starting point if…

Your site needs fixing before it can be maintained.

There are known technical problems — broken forms, tracking issues, redirect errors — that haven't been resolved yet
You're not sure what's actually working and what isn't — a baseline health check hasn't been done
The site is overdue for a technical audit and there's years of accumulated technical debt to clear

In this case, the Foundation Sprint is the right starting point. Once the site is technically sound, Web Ops keeps it that way.

Get started

Stop being the person
responsible when it breaks.

Web Ops means you have a team who owns your site alongside you — so when something goes wrong, it's handled before you hear about it. If we've already run a Foundation Sprint on your site, onboarding to Web Ops is seamless — we already know your setup, your stack, and your priorities.

Month-to-month. No annual contracts. Onboarding included. — Not sure if your site is ready? The free audit will tell you.