Your WordPress site
has outgrown what
built it.

WordPress powers 40% of the web — including a lot of B2B sites that were set up years ago with a theme and a handful of plugins. We work with companies whose WordPress sites have become a liability instead of an asset.

Get a Free WP Audit See our work →
Sounds familiar?
The signs your WordPress site is working against you
It takes 4+ seconds to load, especially on mobile
You're embarrassed to send prospects to it
The previous agency or developer is gone and no one understands what they built
Plugin updates keep breaking things and you're afraid to click "update all"
The design looks like it was built in 2016. Because it was.
You're not sure your contact form actually sends anything
Where You Might Be Starting

Three common
WordPress situations

Not every WordPress engagement looks the same. Which of these is closest to where you are right now?

Situation 01
The site that's showing its age
You have a WordPress site that worked fine for years. But the world moved on, your company evolved, and now the site looks dated, loads slowly, and doesn't match the business you've become.
Theme is from a third-party marketplace (Avada, Divi, Elementor)
The homepage still has your 2019 messaging
No one can make changes without risking breaking something
You stopped pointing prospects to it and just send a PDF instead
Situation 02
The inherited site you can't get inside
A previous developer or agency built something — maybe it even looks decent — but you have no documentation, the logins are buried somewhere, and no one is sure what's held together with duct tape.
Previous developer is no longer available or responsive
Site is hosted somewhere and you're not sure where
There are plugins you don't recognize doing unknown things
You're afraid to touch anything in case the site goes down
Situation 03
WordPress works, but you need more
The CMS itself is fine — your team knows it, the content is there. But you need functionality, custom integrations, or performance that stock themes and plugins can't deliver cleanly.
You need a custom customer portal or quoting tool
CRM or ERP data needs to surface on the front end
The site needs to connect to systems the previous dev never wired up
Performance is throttled by plugin bloat and you want it leaner
The Real Issue

WordPress isn't the problem.
How it was built is.

WordPress itself is solid. It's the fastest way to get a manageable, well-structured site live — if built carefully. The problem is that most WordPress sites for small and mid-size businesses weren't built carefully. They were built fast, with off-the-shelf themes and a plugin for every feature, by someone who's long since moved on.

"We have 47 plugins installed. I honestly don't know what most of them do."

That's a real thing a client said to us before we audited their site. Three of those plugins had known security vulnerabilities. Twelve hadn't been updated in over a year. Two were for features they no longer used. And the page builder they were on was adding 400KB of bloat to every page load.

We're not here to tell you WordPress is bad. We're here to fix what happened to yours — or build you something better.

What we commonly find
Real audit findings from a typical inherited WP site
Deprecated page builder plugin (6 years old)
Security risk
Contact form — no email deliverability config
Forms failing silently
3 caching plugins installed and conflicting
Performance drag
Google Analytics: UA tracking code (deprecated 2023)
No data collecting
8 plugins with no updates in 12+ months
Compatibility risk
SSL cert expires in 11 days (auto-renew broken)
Imminent outage
WordPress core: 2 major versions behind
Security exposure
None of these required a rebuild. Fixed in a single maintenance pass.
Our WordPress Work

What we actually do
with WordPress

Depending on what we find in the audit, the recommendation will be one of these. We'll always tell you which — and why — before any work starts.

Custom WP Build (from scratch)
A new WordPress site built on a clean, custom theme with no page builder, minimal plugins, and code that's documented and maintainable by anyone. Not a template reskin — built for your specific site architecture.
Custom block theme or classic theme with ACF or CPTs
Only plugins that are necessary and maintained
Performance-first: target sub-2s LCP on mobile
Full documentation and admin training included
Rescue & Stabilization
For inherited sites that need to be made safe, documented, and maintainable — without a full rebuild. We audit, clean up, secure, and establish a stable baseline you can manage going forward.
Security audit and hardening
Plugin audit — remove, replace, or update
Form and analytics verification
Documentation of what's installed and why
Performance Optimization
If the core site structure is sound but loading speed is the problem, we fix it at the right level — image optimization, caching configuration, database cleanup, code minification, and hosting assessment.
Core Web Vitals audit and remediation
Hosting review (often the cheapest fix)
Image pipeline and lazy loading
Script management and defer strategy
Custom Functionality & Integrations
When you need your WP site to do something a plugin can't — customer portals, CRM feeds, custom CPTs, REST API connections to your ERP or quoting system. We write the code instead of finding a plugin for it.
HubSpot, Salesforce, Pipedrive integration
Custom post types and admin interfaces
ERP or inventory data on the front end
Membership, portal, or role-based content
By the numbers

What we typically find in a WordPress audit

These are averages from real audits of B2B WordPress sites that have been running for 3+ years without dedicated technical oversight.

23
Average plugins installed
Across audited sites. Of those, an average of 8 are either unused, outdated, or redundant with another plugin doing the same thing.
1 in 3
Sites have a broken contact form
Form submits without error but never delivers. Usually an email deliverability config issue that takes 30 minutes to fix and has been silently costing leads for months.
4.8s
Average mobile LCP on inherited sites
Largest Contentful Paint — the time before your main content appears. Google's "good" threshold is under 2.5 seconds. Most B2B WP sites we see are failing this.
Why Dog and Rooster

A B2B studio — WordPress is one place we show up.

By now you've seen what can go wrong with a site. Here's what we get asked before people move forward — and how we answer.

Will you push a rebuild we don't need?

The audit is there to name the real problem. When the answer is a short fix list and a steadier update rhythm — not a new build — we say that. We'd rather earn trust than recommend work you don't need.

Do you actually get B2B?

We work mainly with technical and professional-services companies — where the site has to support a longer evaluation, real proof, and how your team actually sells. Not every vertical; that focus is intentional.

Can you handle more than "just the website"?

A lot of what we do is WordPress talking to the rest of the stack — CRMs, data from business systems, custom front ends. That work comes from a software and integrations background, not only from theme work.

Are we locked in after launch?

You own what we ship. Many clients choose Web Ops for speed and fewer surprises, but ongoing support is optional — not a condition of working together.

WordPress FAQ

Questions we get about WP work

Get started

Start with a free WordPress audit

Send us your URL and we’ll tell you what we find — security issues, performance problems, broken forms, conversion gaps. A written report in two business days. No call required.

Request free audit All platforms