Move platforms without losing everything you've built.
CMS migrations are one of the most mishandled projects in web development. The content moves. The URLs change. The redirects are incomplete. Six months later, you've lost half your organic traffic and nobody knows why. We do migrations properly — before the domain switch.
Where you might be
You're on Webflow but need server-side logic or more CMS flexibility
You're on an old WordPress version with a theme nobody touches anymore
A platform acquisition or rebrand means consolidating multiple sites into one
The current CMS is so locked down that content updates require a developer every time
You've been burned before — a migration that took months and lost rankings
Common migration paths
Where are you moving from and to?
We handle all the major migration paths B2B companies face. The approach is always the same: audit first, map everything, migrate with verification, monitor after launch.
Webflow → WordPress
Outgrown Webflow's visual-only limits
You need server-side logic, real user accounts, plugin-based integrations, or freedom
from Webflow's CMS structure. We migrate content, rebuild the design in WordPress,
preserve every URL, and hand you off to a platform you can actually own.
WordPress → Custom / Headless
WordPress is holding back performance or flexibility
Plugin sprawl, slow load times, a theme that can't be modernized, or editorial
workflows that don't fit your team. Moving to a headless CMS or custom stack means
taking what works from WordPress and leaving behind what doesn't.
Legacy CMS → Modern Platform
Old platform, new requirements
Drupal sites that predate your team, Joomla installs nobody maintains, custom PHP CMSs
that require a specific person to update. We migrate the content, the structure, and
the SEO equity — then hand you a platform people can actually use.
How we do it
Five phases every migration goes through
Skipping any of these is how you lose rankings. We don't skip them.
01
Content & URL Audit
Full crawl of the existing site. Every URL, every piece of content, every inbound link
documented before a single file moves.
02
Redirect Mapping
Every old URL gets a destination. We build the full redirect map in a spreadsheet,
review it together, and test it in staging before going live.
03
Content Migration
Structured content import into the new CMS. Text, images, metadata, custom fields —
all verified against the source to catch gaps before launch.
04
Staging Verification
We test every redirect, check every migrated page, run speed tests, verify canonical
tags, and validate structured data before the domain points anywhere new.
05
Post-Launch Monitoring
60 days of search performance monitoring post-launch. We watch for ranking drops,
crawl errors, and redirect chains — and fix anything that surfaces.
Why migrations go wrong
What's actually at stake
Most migration problems are invisible until weeks later. By then, the traffic drop looks like an algorithm update and nobody connects it to the site move.
What gets lost in bad migrations
- Organic rankingsIncomplete redirects mean Google can't follow the content to its new home. Pages that ranked drop out of results within weeks.
- Backlink equityEvery external link pointing to a dead URL passes zero value. If nobody maps those URLs to their new locations, years of link building evaporates.
- Historical contentBlog posts, case studies, resource pages — migrated incorrectly or not at all. Years of content becomes inaccessible or duplicate.
- Metadata & structured dataTitle tags, meta descriptions, schema markup — if they don't make it to the new platform, search visibility degrades even when the content does.
What we protect
- Every inbound URLWe map every URL before the migration happens. No destination is left unassigned — including the obscure resource pages and old blog posts with real backlinks.
- Page-level metadataTitle tags, meta descriptions, Open Graph tags, and schema markup all migrate with the content — not as an afterthought.
- Site speed baselinesWe test Core Web Vitals before and after. If the new platform is slower than the old one, we optimize before launch — not after the ranking drop.
- 60 days post-launch eyes on trafficWe monitor search performance after go-live and fix anything that surfaces. Migrations don't end at launch day.
Common questions
What people ask before starting
The short answer: we do the work before launch. Full URL crawl of the existing site, redirect mapping for every page, staging verification of all redirects, metadata migration audit, and 60 days of post-launch search monitoring. Most traffic loss in migrations happens because one of those steps got skipped or rushed. We don't skip them.
Yes — volume is a logistics problem, not a complexity problem. For large content libraries, we use automated import tools combined with manual verification for high-traffic pages. Every page gets checked for content accuracy, metadata, and images. Large migrations get broken into batches with checkpoints so nothing slips through.
Yes. We build and test the new site in a staging environment with the old site still live. The cutover is a DNS change — which takes minutes, not hours — and happens after everything has been verified in staging. Downtime should be measured in seconds, not days.
We monitor for 60 days post-launch. If we see a drop tied to the migration, we diagnose it — usually a missed redirect, a crawl error, or a canonical tag issue — and fix it. Some fluctuation in the first few weeks after a migration is normal. Sustained drops are not, and we treat them as a defect to fix.
Yes — consolidations add a content strategy layer to the technical migration. You need to decide which content survives, how duplicate pages get handled, and how to merge the backlink profiles. We work through the content inventory as part of the pre-migration audit and help you decide what to keep, what to consolidate, and what to retire cleanly.
For a 50–200 page site, typically 8–12 weeks from kick-off to launch. Larger content libraries or complex consolidations run longer. The timeline is driven by content volume, how much design work is included alongside the migration, and how quickly we can get approval on key decisions. We scope based on your actual situation in the discovery conversation.
Ready to move?
Let’s map out what a safe migration looks like for you.
Start with the audit. We’ll document what’s on your current site, flag what’s at risk, and tell you exactly what the migration would involve before you commit to anything. We review your current site, identify migration risks, and outline what a proper migration would look like for your situation.