A research platform built for the clients who already trust Culturati with their biggest decisions.
Culturati Research & Consulting delivers cultural intelligence to brands like Coca-Cola, Burger King, Tyson, Cigna, and Intuit — companies that don't work with firms that look like an afterthought. The old WordPress site looked like an afterthought. We rebuilt it from the ground up, structured six custom content archives, built a mega menu that actually works, and ran a year of SEO alongside it.
Results at a glance
Fortune 100 clients, a site that didn't reflect it.
Culturati's research and consulting work sits at the table with some of the largest brands in the world. The website wasn't keeping up.
Culturati Research & Consulting works with the brands that shape consumer culture — Coca-Cola, Burger King, Tyson, Cigna, Dole, Intuit, Anheuser-Busch. Their research goes to the table where major decisions get made. Their website wasn’t reflecting that.
We rebuilt the platform on WordPress with six custom content archives, a JavaScript mega menu that surfaces the full offer in one view, and a design system built for a firm that earns its place alongside the world’s largest brands. A year of SEO ran alongside it after launch, building the organic reach that a content-rich research operation should have.
- Dated design that undercut a premium firm a firm working with Coca-Cola, Burger King, Tyson, and Cigna needs a digital presence that signals the same level of rigor. The previous site didn't communicate credibility, precision, or scale to the decision-makers evaluating them.
- Content library that outgrew its structure years of research, insights, leadership pieces, and syndicated studies had accumulated with no architecture behind them. Visitors couldn't find what they needed, and search engines couldn't index what mattered.
- Navigation that buried the offer six distinct service disciplines and multiple content streams ran through a flat, generic nav. Buyers had to dig to understand what Culturati actually did and for whom.
- No SEO foundation for a content-rich firm Culturati was producing the kind of research and thought leadership content that earns search visibility — but without meta structure, keyword strategy, or a content architecture that search engines could parse, none of it was working for them.
Six archives, six pillars, one platform
that finally matches the firm behind it.
Four moves: a modern WordPress foundation built for a complex content operation, six custom post type archives that organize everything Culturati produces, a JavaScript mega menu that surfaces the full offer at a glance, and a year of SEO running alongside the platform after launch.
Modern WordPress foundation
Rebuilt the site from the ground up on WordPress with a design system built for a high-caliber research firm — clean, data-forward, and authoritative without being cold. The visual identity supports Culturati's reputation as the cultural intelligence partner for brands that take their audience seriously.
Applied: Visual design · WordPress development · Responsive layout · Brand alignmentSix custom content archives
Built dedicated post type archives for Services, Insights, Leadership, News, Blog, and Syndicated Studies — each with its own template, taxonomy, and filtering behavior. Years of accumulated research and thought leadership now live in a structure that visitors can navigate and search engines can index.
Applied: Custom post types · Taxonomy design · Archive templates · CMS architectureJavaScript mega menu
Replaced the flat nav with a JavaScript-powered mega menu that exposes all six service pillars, all six content archives, and key entry points in a single expanded view. The full offer is visible from the first click — no hunting, no buried pages, no dead ends for buyers trying to evaluate fit.
Applied: JavaScript navigation · UX design · Information architectureYear-long SEO program
Ran a continuous SEO program for a year after launch — keyword targeting aligned to cultural intelligence, multicultural marketing, and consumer insights research terms, on-page optimization across the archive structure, and ongoing content strategy to build organic reach for the firm's published research.
Applied: Keyword research · On-page SEO · Content strategy · Archive optimizationThe platform, the archives, and the content engine
Culturati team — the people behind the research Cultural intelligence research delivered by senior consultants 
Culturati leadership and consulting team The consultants behind the firm's Fortune 100 client relationships 
Universal Truths research report Culturati syndicated study — content archive in action 
Life Priorities POV report Culturati Insights archive — thought leadership content 
Culturati brand and platform Cultural intelligence at scale — the platform that represents it A platform that earns
the trust Culturati already had.
Coca-Cola, Burger King, Tyson, Cigna, Dole, Intuit, and Anheuser-Busch are on the client list. The site now communicates the same level of precision and authority those relationships represent — before a single proposal is sent.
Culturati had been producing valuable research for years. The custom archive structure made that library navigable, searchable, and indexable for the first time — turning accumulated content into a working asset instead of a buried archive.
CMS training at handoff meant the Culturati team could publish new research, add leadership profiles, and update service pages without a developer. The platform was built to be run by the people who know the content best.
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