Peter Grimm Ltd. has been on the cutting edge of every new trend since their inception. Driven by innovation and working constantly to redefine style and lead the industry in new directions, they needed a new website and shopping experience that would reflect these values. Take an outdated website and create a design focused on Peter Grimm brand characteristics: quality, style and effortless cool. Build a new website information architecture that allows customers to browse, shop, and purchase easily. Make a forum for brand leaders to share, strut and live the brand.