Galley Solutions
Custom Website Redesign
The Goal
Galley Solutions is a culinary operating system that provides restaurants with a comprehensive platform to streamline their menus, inventory management, cost tracking, and more. The objective of this web design project was to develop a brand and website that not only reflected Galley's mission and values but also enhanced user experience and authenticity. This case study highlights the solution and process undertaken by Dog and Rooster, as well as the results achieved.
The Solution and Process
- Establishing Authenticity: To humanize the Galley Solutions brand and establish a deeper connection with users, Dog and Rooster incorporated real images of people throughout the website. This approach aimed to evoke a sense of trust and authenticity, reinforcing Galley's commitment to personalized culinary solutions.
- Redesigning the Sitemap: Recognizing the importance of intuitive navigation, Dog and Rooster undertook a comprehensive reorganization of the sitemap. The goal was to create a detailed yet simple structure that allowed users to find information effortlessly. The new sitemap was designed with user-friendliness in mind, ensuring an enhanced browsing experience.
- Refreshing the Brand Identity: As part of the web design project, Dog and Rooster refreshed Galley Solutions' brand guidelines to align with their updated vision. By refining the brand identity, including its visual elements and tone, the website design could effectively communicate Galley's values and resonate with the target audience.
- Customized Visual Elements: Dog and Rooster added customized visual elements to the website, adhering to the new brand guidelines. These elements contributed to a more approachable and enjoyable user experience, combining professionalism with a touch of fun. The visuals were carefully crafted to reflect Galley's unique personality and culinary focus.
- AAA Level ADA Compliance: Recognizing the importance of inclusivity, Dog and Rooster ensured that the redesigned website met the highest accessibility standards. The site was made compliant with the AAA level of the Web Content Accessibility Guidelines (WCAG), ensuring that individuals with disabilities can access and navigate the site without barriers.
The Results
- Brand Identity and Website Redesign: The collaboration between Galley Solutions and Dog and Rooster resulted in a refreshed brand identity that truly represents Galley's mission and values. The redesigned website effectively delivers the new brand identity through its engaging and user-centric design.
- Enhanced User Experience: The intuitive sitemap reorganization improved site navigation, allowing users to find the information they need quickly and easily. The addition of real images and customized visual elements created a welcoming and enjoyable browsing experience, fostering a stronger connection between Galley Solutions and its target audience.
- AAA Level ADA Compliance: By ensuring the website's compliance with AAA level accessibility standards, Dog and Rooster made Galley Solutions' platform accessible to a wider range of users. This commitment to inclusivity demonstrated Galley's dedication to providing equal access to information and services.
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A refreshed brand identity
High converting visuals
A scalable content architecture
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D+R has done a great job of helping our firm create and maintain our website. They offer a level of personal and immediate customer service that's been incredibly helpful for a smaller firm such as ours.
Ryan McBrayer
Marketing Director | Stevens Cresto Engineering
