Vision Systems Technology

Electronics

Project Overview

At Dog and Rooster, we had the privilege of collaborating with Vision Systems Technology (VST), a company founded by the visionary Kris Balch. After Kris's passing, the leadership of the company transitioned to his family, and they sought to update their decade-old website. The existing website was not user-friendly and needed a refresh to reflect the current industry standards.

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“Dog & Rooster designed and now maintains our business website. We are extremely happy with them and would gladly recommend.”
Kent Klaser
President, RMO Tile & Stone Consultants

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Vision Systems Technology

The Goal

At Dog and Rooster, we had the privilege of collaborating with Vision Systems Technology (VST), a company founded by the visionary Kris Balch. After Kris's passing, the leadership of the company transitioned to his family, and they sought to update their decade-old website. The existing website was not user-friendly and needed a refresh to reflect the current industry standards.

The Solution and Process

Our team at Dog and Rooster embarked on a journey to revitalize VST's online presence. We started by conducting an in-depth analysis of their target audience and market positioning. With a user-centric approach, we crafted a custom web design that not only aligned with VST's values but also provided a seamless and intuitive user experience. Our design process involved iterative feedback from the VST team, ensuring that every aspect of the new website resonated with their brand identity.

The Results

Through our collaboration with VST, we achieved remarkable results. The new website boasts a modern, user-friendly interface, elevating the overall user experience. VST now has a top-notch online platform that showcases their robust industrial imaging solutions effectively. As a result, they can attract potential customers and exhibit their dedication to quality and productivity. Notably, the implementation of a new Camera Selector interface empowers users to find their ideal camera within seconds.

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D+R has done a great job of helping our firm create and maintain our website.  They offer a level of personal and immediate customer service that's been incredibly helpful for a smaller firm such as ours.
Ryan McBrayer
Marketing Director | Stevens Cresto Engineering
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