Good Feet Worldwide

Retail
Seeks to improve the quality of people’s lives - two feet at a time.

Project Overview

With over 100 locations nationally, Good Feet is a well trusted Arch Support store across the US. They provide arch supports that help address foot, leg, and back pain allowing their customers to live their lives more comfortably and with more freedom of movement. In order to better reach their potential customers, Good Feet decided it was time for a change. Good Feet approached Dog and Rooster needing a website that would appeal to their mobile website visitors and drive more in-store traffic.

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“Dog & Rooster designed and now maintains our business website. We are extremely happy with them and would gladly recommend.”
Kent Klaser
President, RMO Tile & Stone Consultants

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Good Feet Worldwide

Seeks to improve the quality of people’s lives - two feet at a time.

The Goal

With over 100 locations nationally, Good Feet is a well trusted Arch Support store across the US. They provide arch supports that help address foot, leg, and back pain allowing their customers to live their lives more comfortably and with more freedom of movement. In order to better reach their potential customers, Good Feet decided it was time for a change. Good Feet approached Dog and Rooster needing a website that would appeal to their mobile website visitors and drive more in-store traffic.

The Solution and Process

Solution and Process

We designed a website that highlights their identity as Arch Support professionals, and is fully functional for their users. Keeping in mind their high percentage of mobile visitors, the new site is mobile responsive in order to provide the best user experience. We also designed an interactive store locator map and clear call to action buttons throughout the site.

The Results

Since the launch of their site Good Feet has seen a 20% increase in appointments booked within the first year. Now more people than ever are walking comfortably thanks to the new Good Feet website.

2x increase in Schedule Free Fitting Conversions from website

0.5x increase in conversion rate%

+22% User Engagement

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Seeks to improve the quality of people’s lives - two feet at a time.

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D+R has done a great job of helping our firm create and maintain our website.  They offer a level of personal and immediate customer service that's been incredibly helpful for a smaller firm such as ours.
Ryan McBrayer
Marketing Director | Stevens Cresto Engineering
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