Portfolio

This case study examines a highly successful Google Ads campaign for Bullion Standard, a precious metals retailer, that achieved exceptional results in a competitive market. The project focused on increasing revenue through strategic audience targeting and creative optimization while navigating the challenges of a saturated precious metals industry. Through precise keyword targeting, trust signal emphasis, and continuous optimization, the campaign generated over $83K in revenue with a modest $3,700 ad spend, delivering an outstanding 22:1 return on ad spend (ROAS). The success demonstrates how strategic targeting and creative differentiation can overcome market competition to achieve remarkable performance metrics.

We partnered with Hitec Commercial Solutions, a global leader in servo actuator engineering and manufacturing, to execute an integrated SEO and Google Ads strategy that transformed their digital marketing performance in the competitive B2B technical market. Through strategic keyword allocation, unified technical authority building, and cross-channel data integration, the integrated approach achieved remarkable results including a 152% total revenue increase, 7.38x return on ad spend, and 94% increase in average order value. The campaign demonstrated that combining immediate paid visibility with long-term organic authority building creates a powerful multiplier effect, delivering both immediate results and sustainable growth. This case study showcases how technical B2B companies can maximize their digital marketing impact through integrated channel strategies that work in harmony rather than competition.

Good Feet, a trusted arch support store with over 100 locations nationwide, sought to enhance its online presence to better connect with customers seeking relief from foot, leg, and back pain. Partnering with Dog and Rooster, the project aimed to redesign the website to attract mobile users and increase foot traffic to their stores. The goal was to create a more appealing and accessible online experience that resonated with their target audience's needs.

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RESULTS:

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2x

increase in retail appointments

22%

increase in user engagement

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Good Feet's redesigned website led to a 20% increase in appointments booked within the first year, providing more people with comfortable walking solutions. The site also saw a doubling of scheduled free fitting conversions and a 0.5x increase in conversion rate, along with a significant 22% increase in user engagement.

Bullion Standard is a startup company that had no existing website or social media presence. As a website design company, we were tasked with creating an e-commerce platform for Bullion Standard, which specializes in the sales of physical precious metals, primarily gold and silver bullion, and also includes numismatic gold and silver coins.

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RESULTS:

• Conversion Rate Increase (%) 645%
• ROI X:  223.21‍
• AOV Increase: 6358.76%

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The project aimed to deliver an intuitive, captivating, and trust-evoking platform, complete with user accounts, a product catalog, a shopping cart, an investor education section, and a specialized buy-back system. Key integrations included a wholesaler’s API for product and order management, and payment gateways.
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We partnered with White Labs, a leading provider of yeast and beverage fermentation products serving both B2B and D2C markets, to recover from significant organic visibility losses following Google algorithm updates. Through comprehensive SEO recovery strategies, technical website optimization, and strategic content management, we successfully restored the majority of their product keyword rankings within months, resulting in a 20% increase in organic traffic. This case study demonstrates how proactive SEO management and recovery strategies can not only restore lost visibility but also establish a foundation for sustained organic growth in competitive e-commerce markets.

A champion of social justice causes, sought our expertise to redesign and revamp their digital presence. They needed an online platform that would inspire and engage a diverse audience. Our task was to revamp their digital identity, enhance accessibility, and ensure a seamless user experience across all devices.

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RESULTS:

14% increase in website visitors

13% increase in engaged sessions

5% increase in engagement

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Armed with this knowledge, our design team worked to craft a new digital identity for the foundation. Our goal was to make their message clear and captivating. The new website design is bold, modern, and visually inspiring. The website is designed to be clear and easy to navigate, facilitating visitors in learning about the Dolores Huerta Foundation and encouraging their active involvement.

Galley Solutions is a culinary operating system that provides restaurants with a comprehensive platform. Galley Solutions' aims their online presence by creating a brand and website that authentically represents its mission and values while improving user experience.

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What we did:

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• Web & Branding Design (UX/UI)

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Galley Solutions is now focused on improving user experience, with reorganized sitemaps and customized visuals enhancing navigation and connection with the audience. Additionally, the website now complies with AAA level accessibility standards, ensuring a broader range of users can access Galley Solutions' platform.

We collaborated with San Diego Surf School to transition their website from Shopify to WordPress, aiming to enhance functionality and user experience. The goal was to create a seamless platform for booking surfing lessons, maintaining SEO ranking, and improving overall site performance.

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RESULTS:

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• 17% increase in conversion rate

• 113+ top page rankings

• 80% difference in Search Visbility between San Diego Surf School and the closest competitor

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The new site offers improved functionality with a booking API, ensuring a smoother user experience. Despite transitioning over 600 pages of content, the SEO ranking remained unaffected. The redesign successfully modernized the site, providing San Diego Surf School with a more efficient online platform.

We developed a comprehensive website for Wholesale Manufactured Homes, designed to showcase their range of tiny homes and connect with potential buyers and investors.

What we did:

• Multi Websites Redesigning
• Web Design (UX/UI)
• Custom Webflow Development
• ADA Compliance
• Monthly SEO service

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