The objective: make LaJolla.com the go to resource for locals, visitors and potential residents looking for that perfect place to find the unique experience they are looking for. Present LaJolla.com as one of the most iconic destinations in the world and the only logical choice to feel invigorated, refreshed, relaxed and free.
To expose the competitors, their strengths and weaknesses. To find the sweet spot for LaJolla.com and attract their core users.
To reveal the secret of La Jolla, the true La Jolla. To define a brand tone, voice, personality. To set a clear vision and mission for LaJolla.com.
To create a distinct logo and website with associated marketing collateral.
Who is out there?
Our competitive analysis revealed three tiers of competitors operating at varying levels of success. We found the ideal position for La Jolla.com to exploit.
Who is La Jolla talking to?
It turns out, quite a lot of people. We identified four clear standout groups who LaJolla.com could appeal to directly.
B2C Directory
B2B Subscription
B2B Dashboard