Five Alarm Security needed the new website that bring in leads and sales with the ecommerce. The website had to serve to reach the people that only shop online and it will impress the people who want a human touch but needed to see a great website before picking up the phone. Our goal at Dog and Rooster was to create a platform for customers to search and find perfect products and purchase without lost in checkout process. In order to attract main target audience, millennial, we kept the site simple and approachable.