130+ Pages Developed
ADA Compliant
22 Cancer Types Covered
Oasis of Hope is a mission-driven organization dedicated to serving people in need — offering care, community resources, and hope to those going through difficult seasons of life. Their work touches real people every day, but their digital presence wasn't keeping up with the depth of their mission. Dog and Rooster partnered with Oasis of Hope to design and develop a brand-new website that reflects who they are — warm, accessible, and built to make it easy for families and community members to find help and get involved.
Challenges
- Outdated site that didn't reflect the organization's current scope
- Multiple audiences with very different needs on the same platform
- Strict accessibility requirements across all content types
- Non-profit budget requiring efficient, high-impact delivery
- Content migration needed to preserve existing SEO equity
- Staff training required for long-term content independence
Solutions
We built the Oasis of Hope website around three priorities: clarity, accessibility, and mission alignment. The project started with a full sitemap and content strategy — mapping out who visits the site and what they need to find quickly. From there, we designed 25 pages and templates through high-fidelity mockups, making sure the visual tone reflected the organization's warmth rather than a generic nonprofit template.
Result
The new Oasis of Hope website, with more than 130 pages, launched as a fully accessible, SEO-ready platform that gives the organization the digital foundation to grow. All pages were delivered with high-fidelity designs and full functionality optimized for every device and screen size. The site meets ADA compliance standards, with a complete accessibility audit covering semantic HTML. The site launched with targeted SEO optimization, and the content migration preserved existing search equity while modernizing the entire experience. The Oasis of Hope team walked away with a site they own and can manage.
Summary
Oasis of Hope is a cancer treatment hospital based in Tijuana, Mexico, offering integrative and metabolic cancer therapies to patients from around the world. Dog and Rooster redesigned and rebuilt their website from the ground up — creating a large-scale, content-rich platform that serves patients, families, referring physicians, and medical staff.
The project involved building and launching over 130 individual URLs across the site, including 60 core pages, 22 cancer type pages, 30 doctor profile pages, and additional content types like news, stories, and video testimonials. The site runs on WordPress and covers the full scope of Oasis of Hope's offering — from treatment programs and the IMPACT immunotherapy program, to patient intake forms, financial resources, and travel guides.
Key deliverables included ADA compliance, SEO optimization, CRM and analytics integration, content migration from the legacy site, and a full WordPress CMS setup so the Oasis of Hope team can manage their content independently.
Mozart
Software Developer
