22x
Return on Ad Spend
$83,000
Campaign Revenue
$3,700
Ad Spend
This case study examines a highly successful Google Ads campaign for Bullion Standard, a precious metals retailer, that achieved exceptional results in a competitive market.
Challenges
When Bullion Standard approached Dog and Rooster, they were looking to break through in one of the most competitive digital markets: precious metals retail. With established players dominating search results and high customer acquisition costs, the challenge was clear: how to generate meaningful revenue growth while maintaining profitability in a market where every click counts.
- Extremely Competitive Market: The precious metals industry is saturated with established players
- High-Value Transactions: Bullion purchases involve significant customer investment decisions and trust
- Seasonal Market Volatility: Precious metals prices and demand fluctuate based on market conditions
- Audience Refinement: Identifying and reaching qualified buyers in a niche market
- Creative Optimization: Developing compelling ad copy for high-value, considered purchases
Solutions
To tackle the unique challenges of the precious metals market, we developed a comprehensive strategy that prioritized precision over volume. Rather than casting a wide net, we focused on identifying and reaching the most qualified prospects through sophisticated targeting and compelling creative assets that would resonate with high-value buyers making significant investment decisions. Our approach focused on three core pillars:
- Audience Targeting Refinement
- Keyword Strategy
- Creative Asset Optimization
Result
The campaign exceeded all expectations, delivering performance metrics that far surpassed industry benchmarks for e-commerce campaigns. What started as a strategic experiment in a competitive market became a case study in how precision targeting and creative optimization can achieve exceptional returns, even with a modest advertising budget.
- 22x Return on Ads Investment
- Generated over $83k in revenue with less than $3,700 in ad spend
- Market Penetration: Successfully competed against established players in the highly competitive precious metals market
- Audience Quality: Refined targeting resulted in high-converting traffic despite competitive market conditions
Summary
Beyond the impressive numbers, this campaign provided valuable insights into what drives success in competitive markets. The learnings from this project offer actionable strategies that can be applied to similar high-value, considered-purchase industries, demonstrating that strategic thinking often trumps budget size when it comes to digital marketing success.
Mozart
Software Developer
