+153%
Total Revenue Increase
7.38x
Return on Ad Spend (ROAS)
+94%
Average Order Value
Hitec Commercial Solutions (HCS) is a global leader in servo actuator engineering and manufacturing, serving industries that demand high-precision, reliable motion control—such as unmanned systems, robotics, industrial automation, defense, and medical equipment.
Challenges
The B2B technical manufacturing space presents unique marketing challenges, particularly when targeting highly specialized products like servo actuators. Hitec Commercial Solutions needed to break through the noise of a crowded industrial market while reaching the specific technical decision-makers who understand and value their precision engineering capabilities. The challenge was not just about increasing traffic, but about attracting the right kind of qualified prospects who could appreciate the technical sophistication of their products.
Solutions
Our integrated strategy centered on the principle that technical B2B marketing requires both immediate visibility and long-term authority building working in harmony. We focused on understanding the complex decision-making process in industrial procurement, where multiple stakeholders evaluate technical specifications, reliability, and long-term value. This required deep collaboration with Hitec's technical teams to ensure our messaging resonated with engineers, procurement managers, and system integrators who make these critical purchasing decisions.
1. Unified Keyword Intelligence & Market Coverage
2. Consistent Technical Authority Building
3. Cross-Channel Data Integration & Optimization
4. Strategic Channel Synergy
5. Collaborative Technical Integration
Result
The integrated SEO + Google Ads approach delivered exceptional results that exceeded all expectations, demonstrating the power of combining immediate paid visibility with long-term organic authority building in technical B2B markets. What made these results particularly impressive was the quality of conversions achieved—not just increased traffic, but highly qualified prospects who understood the value proposition and were ready to make purchasing decisions. The metrics tell a story of strategic success that transformed Hitec's digital marketing performance across both channels.
- 153% Total Revenue Increase
- 7.38x Return on Ad Spend (ROAS)
- 94% Increase in Average Order Value
Summary
This integrated campaign provided valuable insights into what drives success in technical B2B marketing, revealing that combining SEO and Google Ads creates a powerful synergy that traditional single-channel approaches cannot match. The learnings from this project offer actionable strategies for other manufacturing companies looking to maximize their digital marketing performance in competitive technical markets.
Mozart
Software Developer
