GOAL White Labs contacted us after experiencing a significant decline in ranking for several high-value product keywords. Our goal for the first phase of the campaign was to recover these keyword rankings as quickly as possible. STRATEGY Our first step was to audit the current website in order to know what could be improved from an SEO perspective. Using the information from our audit, content and technical optimization actions were organized and implemented by product priority. We were confident in recovering lost rankings and improving overall search visibility. RESULTS Within 5 months of the campaign, product keyword ranking was recovered and even improved. Since the start of the campaign, there has been a 46% increase in Search Visibility with 40+ high-value keywords ranking in the Top 3 positions. With the continuation of their campaign, we will work to maintain and increase keyword ranking.