Key Takeaways

• Website redesign and SEO work best when planned together
• SEO guidance during redesign protects visibility and long term performance
• Modern SEO focuses on revenue alignment, not surface level metrics
• A clear checklist supports structure, clarity, and conversions
• A thoughtful redesign turns your website into a consistent sales driver

Introduction

A website redesign marks an exciting chapter. It reflects progress, clarity, and intention. For many businesses, it also signals a renewed focus on growth and alignment.

At the same time, redesign decisions shape how search engines experience your site. Every change to structure, content, and navigation sends signals that influence visibility and performance.

Website redesign and SEO perform best when they move together. When SEO supports the redesign process from the beginning, your website continues to build momentum while evolving visually and strategically.

This Website Redesign SEO Checklist offers a grounded, practical framework. Whether refreshing an aging site or rebuilding with purpose, this guide helps ensure your website redesign supports discoverability, engagement, and meaningful growth.

Why Website Redesign and SEO Work Together

Your website serves as a business system, not just a visual presence.

Search engines rely on structure, internal links, content signals, and technical foundations to understand your offerings and your audience. During a redesign, these signals naturally shift.

When SEO informs design and development, your site communicates clearly to search engines and users alike. Rankings, traffic quality, and conversions align more naturally with business goals.

A strategic approach creates clarity where structure, experience, and performance reinforce each other.

Pre Website Redesign SEO Checklist

Review Existing SEO Performance

Before any redesign decisions, clarity matters. Understanding what already performs well helps guide smarter choices.

Review:

• Pages ranking for high intent keywords
• Pages generating qualified leads or sales
• Content earning consistent organic traffic
• Pages supported by strong backlinks

This insight ensures valuable assets continue supporting growth.

Document Your URL Structure

A clear URL map supports continuity and performance.

Create a full inventory and note:

• URLs that remain unchanged
• URLs scheduled for updates
• Pages that will be combined thoughtfully

Each change should support clarity and usability.

Website Redesign SEO Checklist for Structure

Build a Search Optimized Site Architecture

Modern SEO prioritizes clarity and accessibility.

Strong structure includes:

• Clear service and category hierarchies
• Navigation aligned with user intent
• Short paths to priority pages

At Dog and Rooster, SEO serves as infrastructure. Well structured websites support visibility, trust, and conversion naturally.

Strengthen Internal Linking

Internal links guide users while reinforcing topical relevance.

During redesign, focus on:

• Connecting core services and revenue pages
• Supporting pages with contextual links
• Clear and descriptive anchor text

This approach strengthens authority and discoverability across your site.

Content SEO During a Website Redesign

Preserve High Value Content

Some content already performs well and supports your goals.

Before revising, consider:

• Current keyword visibility
• Contribution to conversions
• Link equity and authority

Preserving strong content maintains continuity and trust.

Refresh Content With Intention

A redesign offers space to align content with who your company is today.

Update content to:

• Reflect current offerings and messaging
• Match modern search intent
• Improve clarity and engagement

This approach supports service based businesses evolving their positioning.

Technical SEO Checklist for Website Redesign

Apply Thoughtful 301 Redirects

Redirects maintain continuity between old and new structures.

Every updated URL should point clearly to its new destination. This preserves authority, user experience, and organic performance.

Support Speed and Core Web Vitals

A modern website prioritizes performance.

SEO supports:

• Fast load times
• Mobile friendly layouts
• Smooth user interactions

Speed enhances both discoverability and engagement.

Conversion Focused SEO Strategy

Optimize Pages for Revenue Alignment

SEO extends beyond traffic volume.

Modern optimization supports:

• Clear value propositions
• Well structured service and product pages
• Seamless paths from search to inquiry or purchase

At Dog and Rooster, success connects rankings with revenue impact.

Align SEO With Paid and CRO Efforts

SEO performs best as part of a unified strategy.

When SEO aligns with paid media, development, and conversion optimization, insights compound and growth becomes measurable.

Collaboration across teams supports stronger outcomes.

Post Launch Website Redesign SEO Checklist

Monitor Performance Trends

The first weeks after launch offer valuable insight.

Track:

• Keyword visibility
• Organic engagement trends
• Indexing and crawl signals

This data informs smart refinements.

Continue Strategic Optimization

SEO evolves alongside your business.

Use performance data to:

• Improve page clarity
• Expand high intent content
• Strengthen internal connections

A redesign sets the foundation for ongoing growth.

Conclusion

Your website should represent your business today with clarity and confidence.

A thoughtful website redesign guided by SEO transforms older sites into strategic assets that support revenue, engagement, and long term performance. When structure, content, and conversion work together, your website becomes a growth engine rather than a static presence.

Dog and Rooster partners with senior leaders at service based businesses to rebuild websites with purpose. Through collaborative execution, transparent communication, and performance driven strategy, we help businesses turn websites into meaningful sales drivers.

Our results reflect this approach. Improved conversion rates, stronger traffic quality, and measurable sales growth highlight the impact of thoughtful redesign and modern SEO.

To explore how a website redesign supported by SEO can support your goals, speak with a marketing expert at 858 677 9931 or connect with us.

FAQs

Why does SEO matter during a website redesign?

SEO ensures your redesigned website maintains visibility while strengthening structure, clarity, and performance.

When should SEO be part of a redesign?

SEO adds the most value when involved before design and development decisions begin.

How does Dog and Rooster approach website redesign SEO?

Dog and Rooster treats SEO as infrastructure, focusing on structure, conversion paths, and measurable growth rather than surface metrics.

Can a website redesign support SEO performance?

Yes. A redesign aligned with modern SEO improves visibility, experience, and revenue potential.

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