Corporate Branding & Brand Strategy
Corporate branding and identity development are one of the most important investments a company can make. A brand is a proprietary visual, emotional, and cultural image surrounding a company or its products.
Branding is the process of creating and spreading the brand name. It can be applied to the entire corporate identity, as well as, to individual products and services. This includes everything from corporate logos to business cards and stationary, to packaging and advertisements. Company's brand awareness in the public is often used in evaluating a company.
What we can deliver to you:
- Research competitors cross market. Differentiate product/service. Align brand with best product.
- The development of a branding strategy must begin with identifying the brands (the business) core values.
- Slogan Development and core message development
- Company/product naming
- Logo Development
- Develop and write Brand Statements (Brand Propositions)
- Establish target audience needs, and sub targets. Developed tiered functions list, relationship model and 2 year marketing & development points. Website Business Model & Strategy Recommendations.
- Brand Deployment Strategy
- Determine Brand Statements home page strategy: use of the “golden window” of your website and key components of your ajax navigation and immediate home page user directives to support brand statements.
- Brand Proposition Support: recommendations and development of key imagery, UX design, UI design and site architecture to support brand propositions.
Brand identity is carried throughout promotional online and print media including:
|
|