Featured Works


Dazzling design, crisp copy, and pixel-perfect coding.


Web Design

Award winning design, exceptional usability, unmatched technical foundation.

Business applications

Maximize your returns and minimize work. We specialize in industry specific business applications.


Easy to use, realtime updating, our content management and client relationship systems give you full control over your website content and information.

Mobile Apps

Our team helps your app idea through conceptualization, prototyping, finding the right functionality for exceptional usability, and bringing your app to market.


We build your online store using a flexible, modular platform that allows you to expand and grow your website easily as your business grows.

database development

Leverage your data with an online database built into user friendly apps. Better yet, let your customers build your database.

SEO & Online Marketing

For maximum visibility, we build searchability into every part of the site: design, content, navigation, meta info, and code.


A solid brand strategy, logo and guidelines help you to get your message heard and your product/services recognized.

we build more than website applications–
we build dreams.

Getting started is always the scariest part– but we make it simple. Give us a call at 858.677.9931 to discuss your ideas and goals with our founder and business strategist.
See relevant samples, get the information you need, and feel at ease.



Paid VS. Organic SEO

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Paid VS. Organic SEO

Organic SEO Generally regarded as more credible, people tend to trust a site that ranks high on search engines naturally, through the use of great [Read More]
Is My Website User Friendly?

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Is My Website User Friendly?

Have you taken the time to truly stop and look at your company’s website? If the answer is yes, what’s your opinion of it? Good, average, perhaps [Read More]
508 Compliance: Making Your Website Accessible to All Users

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508 Compliance: Making Your Website Accessible to All Users

Your business website should be set up to reach as many users as possible. Let’s face it, the more visitors to your website; the more potential you [Read More]


New Way Pro Gets a Remake

New Way Landscape & Tree Services has been in business in San Diego since 1980... we've seen many changes over the years. A little over two years ago we decided on our "brand"- right when I began my career at New Way. Prior to New Way I worked in sales and marketing for over 20 years, most recently with First American Title - a multi-billion dollar company - for 8 years. Do I know how important commitment to a brand is? Absolutely! Dynamics, SEO, and CMS were all things we needed, but weren't getting with our previous site.

Jack and Dog & Rooster, Inc enlightened us to the "vision" of what New Way should be on the web and stuck with us until fulfillment. It took New Way a long time to get from start to finish - and we can't say thank you enough for the patience and professionalism that we've experienced with Jack.

EJ Reitz, IT & Marketing New Way Landscape & Tree Services
New Way Pro