• San Diego Surf School

San Diego Surf School

Custom WordPress Development

San Diego Surf School makes learning to surf fun and exciting through lessons, camps, and more!?


Project Overview

SD Surf School teaches that surfing isn’t just a sport, but a remedy for life. It can help you forget about your worries, and provide a calm, meditative atmosphere that can help lower your stress levels. Their mission is to make a positive impact and provide a first-rate surfing experience to all of their clients, from locals to tourists. At SD Surf School, there is no need to be an expert, they offer classes for everyone, ranging from beginner to advanced levels. Dog and Rooster has been working with SD Surf School for many years, and has had the pleasure of designing their old site, as well as this brand new site. The old site was through Shopify, but due to its limitations they decided to switch to WordPress. Dog and Rooster recreated their archives and all the 600+ pages, integrated a booking API, all while keeping the client’s SEO ranking not effected. The new site is much more functional for them, and we are grateful to have such a longterm client.



Website Redesign

  •  Lessons Archive
  •  Blog Archive
  •  Data transfer

Content Management System

  •  Page Management
  •  Administrator Controls
  •  Booking API 

Marketing Applications

  •  Mobile Responsive Design
  •  Social Media API integration
  •  URL Masking


Technical Optimization, Local Content Strategy & Conversion Rate Optimization


  •  CRO, Technical SEO, On Page SEO
  •  Jan 11, 2022 - Sep 2022. compared to the previous year
  •  9.25% Increase in Ecommerce Conversion Rate
  •  113+ keywords ranking 1-3
  •  Calculate Search Visibility comparison from the closest competitor
  •  133% difference in search

Additional Case Studies.