Rocket Fuel Labs helps fuel early stage start-ups with the proven systems they need to achieve their most ambitious dreams. The Rocket Fuel Formula is CMO expertise, proven playbooks, and a track record of taking companies from Point A to IPO by assisting them in reaching their goals through their principles of success: precision, positioning, process, and performance. Rocket Fuel Labs takes into account audience and messaging, then uses that to identify and maintain customer-centric positioning, and incorporate tools and reporting to ensure that goals are being achieved and that the marketing campaigns they’ve created are generating results. Our challenge at Dog and Rooster was to create a website that was high-tech, but also sleek and simple. A website that would convey speed, intelligence, and a scientific, measured approach to helping companies achieve success. The new website makes it easy for customers to locate Rocket Fuel Labs’ approach to fueling the marketing strategy rocket and taking it from launchpad to liftoff.