LINE Friends is a child company of LINE, the popular communications app, and produces products focusing on the adorable characters from the app’s stickers. They sell everything from clothing and blankets, to office supplies and travel equipment, all featuring their characters. Our task at Dog and Rooster was to redesign their ecommerce website in order to make it more user friendly and better display their products. We updated many of their pages, and streamlined both the user portal and cart for an ideal shopping experience.