La Jolla

Make LaJolla.com the go to resource for locals, visitors and potential residents looking for that perfect place to find the unique experience they are looking for. Present LaJolla.com as one of the most iconic destinations in the world and the only logical choice to feel invigorated, refreshed, relaxed and free. BRAND RESEARCH: To expose the competitors, their strengths and weaknesses. To find the sweet spot for LaJolla.com and attract their core users. BRAND STRATEGY: To reveal the secret of La Jolla, the true La Jolla. To define a brand tone, voice, personality. To set a clear vision and mission for LaJolla.com. BRAND SUPPORTS: To create a distinct logo and website with associated marketing collateral.