Dormlife Products

Project Overview

Dormlife, a dedicated mattress and bedding company, approached us with a challenge – their existing website lacked responsiveness, modern design, and crucial service information. They wanted a revamped digital presence to match their commitment to providing clients with restful nights.

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“Dog & Rooster designed and now maintains our business website. We are extremely happy with them and would gladly recommend.”
Kent Klaser
President, RMO Tile & Stone Consultants

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Dormlife Products

The Goal

Dormlife, a dedicated mattress and bedding company, approached us with a challenge – their existing website lacked responsiveness, modern design, and crucial service information. They wanted a revamped digital presence to match their commitment to providing clients with restful nights.

The Solution and Process

In tackling this project, Dog and Rooster meticulously planned a multifaceted approach. We began by analyzing Dormlife's brand identity, understanding their values, and aligning them with contemporary design trends. Our expert designers conceptualized a fresh branding theme with modern imagery that resonated with Dormlife's mission.

To ensure that visitors could easily find the information they needed, we devised an intuitive navigation system. The key to success lay in presenting Dormlife's products and services seamlessly. Our design team collaborated closely with the client, presenting wireframes and mockups for feedback and refining the visuals iteratively.

The Results

The revitalized Dormlife website stands as a testament to our process. The once non-responsive platform is now fully adaptable across devices, offering users an impeccable experience on any screen. The brand transformation is evident in the modernized visuals that maintain a consistent narrative of comfort and quality.

With the implementation of a user-centric navigation system, visitors can now effortlessly access comprehensive product information and services. This improvement, combined with strategically placed Calls to Action (CTAs), has led to increased customer engagement and conversions.

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D+R has done a great job of helping our firm create and maintain our website.  They offer a level of personal and immediate customer service that's been incredibly helpful for a smaller firm such as ours.
Ryan McBrayer
Marketing Director | Stevens Cresto Engineering
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