Archive Bridal is the store to shop at to find your perfect wedding gown. You’ll not only find your dream dress, but you’ll also create a joyful experience that you, friends, and family can cherish forever. Archive Bridal has countless beautiful gowns to choose from and all the perfect bridal accessories you could imagine. With Dog and Rooster’s Ecommerce Web Design and Development, customers and users can now checkout through the website, see all of the latest dresses and accessories, and book bridal shopping appointments. In addition, Dog and Rooster deployed a Search Engine Optimization(SEO) campaign focused on driving traffic and converting users. We prioritized technical SEO and a local content strategy which resulted in a +44% Increase in Organic Traffic. Lastly but most importantly, we improved the User’s Experience which resulted in a +17% increase in Booked Appointments and a +9% Increase in User Engagement.