ADARx came to Dog and Rooster for expert help developing their brand identity and creating a website that accurately represents their expertise. Our goal for the first phase of ADARx’s ADARx was to increase Brand Recognition and Search Visibility.
Our first step was the development of the new brand and website. ADARx’s new logo is meaningful, highlights their work in RNA technologies and integrates seamlessly with the new website’s design.
After the site’s launch, Dog and Rooster deployed an SEO campaign for ADARx which focused on Technical Optimization, Content, and Brand Awareness. We set up analytics for the site to monitor its progress, and make adjustments to our optimization strategy based on the results we saw.
Since the start of the campaign, Organic Search has become the top user acquisition channel with an Organic Click Through Rate(CTR) of over 20%. As our campaign continues, we will continue optimizing the website for SEO to increase site visibility, and conversions.
Over 20% Organic CTR
+68% Search Visibility