So… Should You Get A Website Redesign or Fix Your Website?

If you are interested in understanding the distinction between a website redesign and fixing your current website, this is the perfect resource for you.

Continue reading to learn about the differences between these approaches and determine which one is most suitable for your requirements.

Website Redesign or Fix Your Current Site

What’s the difference?

Website Redesign 

• Scope: A website redesign involves making extensive changes to a website, including reimagining the entire site, rather than just making minor adjustments to a few elements.
• Purpose: The purpose of a website redesign is to enhance the site's user experience, modernize its appearance, ensure it is responsive, and achieve other objectives.
• Process: Redesigning a website involves a more detailed process than just addressing site issues.
• When It's Needed: Website redesign can be beneficial in cases where a website is outdated, underperforming, or when there is a significant change in business objectives.

Fixing Your Current Site

• Scope: This approach is focused on enhancing an existing website without a complete overhaul.
• Purpose: The main purpose of a website fix is to resolve underlying issues, restore complete functionality, and address specific key concerns.
• Process: Fixing a website is a more efficient and time-saving option compared to a complete website redesign.
• When It’s Needed: Fixing an existing website may be necessary when certain elements of the site require refinement or updates, even though the overall site is effective.

Website redesign benefits:

• UX improvement (Enhancing navigation, layout, and overall ease of use)
• Visual redesign (Updating graphics, color scheme, typography, etc.)
• Customized branding elements (Tailoring visual elements to align with your brand)
• Mobile Responsiveness (Ensuring the site is fully optimized for mobile)
• Speed Optimization (A Grade in GTmetrix)
• Integration of new features (Submission forms, chatbots, interactive elements, etc.)
• Security updates (HTTPS protocol, firewalls, security plugins, and more)
• Social media integration (Integrate Facebook, Twitter, LinkedIn, and more)

Benefits of fixing your current website include:

• Improved functionality (Enhancing existing features)
• Bug fixes (Utilizing a surgical approach)
• Cost efficiency (Generally more affordable than a complete redesign)
• Quick turnaround (Implementing fixes faster)
• SEO enhancements (Primarily fixing on-page SEO issues)
• User feedback (Incorporating user suggestions for a better UX)
• Compliance updates (Ensuring the site meets current accessibility standards)
• Performance boost (Optimizing site speed without altering the structure)

Which option would be more suitable for your needs - a redesign or a fix?

The right choice for you will depend on your business needs.

To determine your needs, it is recommended to have a discussion with a trustworthy web designer, assess the list of problems your site is experiencing, and listen to the designer's suggestions.

We encourage you to schedule a free consultation call with Dog and Rooster to begin this process.

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Here are some important points to remember before our discussion.

Businesses frequently seek our assistance when they do not receive adequate support from their previous web designers.

Our clients have mentioned that their original designers did not take their needs into consideration, which had a negative impact on their websites.

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These scenarios emphasize an important point.

Websites often require expert support to address issues before they become more serious.

However, business owners often face a lack of support, forcing them to make difficult decisions.

They need to address the mounting issues on their current website.

Alternatively, they may choose to rebuild everything through a complete website redesign and make another attempt.

When should a full website redesign be considered?

Redesigning a website is a logical decision when it has significant design and development issues.

Here are some issues that may require a website redesign.

Boring, outdated design 💤

Poor UX 😓

Slow website 🐌

Major branding changes 💫

Scaling challenges 🌐

Consistent negative feedback 🗣️

Inadequate mobile experience 📵

If your site has any of these problems, we can provide assistance.

When is it necessary to keep your current website?

There are certain situations where it is more beneficial to maintain your current website, despite the potential benefits of redesigning it.

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Your site has advanced features.

A website redesign may cause disruptions to complex functions like ecommerce or user accounts.

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Some repairs may be necessary.

Sometimes, a website may require a specific issue or set of issues to be fixed, rather than a complete custom redesign.

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Your website has a strong SEO performance.

Redesigning your website after investing heavily in search engine optimization and achieving high search rankings may have a potential negative impact on your SEO efforts.

What is involved in a website redesign?

At Dog and Rooster, a website redesign involves conducting a comprehensive analysis of your current site, identifying areas of improvement, and creating a new design that is more effective.

To learn more about our design process, please visit our Web Design page.

Website Redesign Specifics

Here is a breakdown of the steps we take when redesigning your website.

Initial Website Evaluation 🔬

Our process starts with assessing your existing website and analyzing your competitors. This allows us to gain insights into your specific market and pinpoint areas that can be enhanced.

Next, Figma is utilized to fully design your website without any impact on your existing site.

Content Strategy ✍️

Next, we analyze the content of your current website and utilize it strategically in the redesign process.

If your content requires enhancement, we can assist in refining it.

Development Process 💻

The development of your website takes place in a secure development environment.

Here, we build your site in a private setting.

During this important phase, we will make necessary adjustments to your website to ensure it aligns perfectly with your requirements.

Launching Your Redesigned Site 🚀

We will replace your current live site only after your redesigned site has been fully built and received your 100% approval.

This ensures a smooth transition from the old site to the new, with minimal impact on your online presence.

Making Incremental Improvements 🔨

When minor updates are required, such as the addition of a new page, we make direct changes on your live site.

This is not a redesign, just a correction.

Ecommerce Redesign Considerations 💰

In the process of working on ecommerce sites, it is common practice to create a duplicate of the website in a staging environment, which is a private version that cannot be accessed by the public.

The staging site offers a secure environment for making changes without affecting the live, customer-facing site. This enables us to redesign, make adjustments, and test new features without disrupting the client's business operations.

Ecommerce sites undergo regular updates to their databases, including new orders, customer information, and inventory changes. Utilizing a staging environment helps us effectively manage these updates.

After the redesign is finished and approved, we can smoothly move the updated site from the staging environment to replace the live site.

Are you interested in working with Dog and Rooster?

Please visit our Connect page to schedule a free consultation.

Here are three questions to consider before committing to a redesign.

• How will you improve my website while avoiding the potential challenges of a redesign?
• Are you using custom design or modifying a template with text and images?
• Is my investment in a website solution going to result in a long-term, effective solution rather than a temporary, superficial one?

About Dog and Rooster

Dog and Rooster is a small international team with a significant amount of collective experience in web design, development, and seo.

Our main area of expertise is in the design, construction, and maintenance of websites, as well as SEO and CRO.

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