How to Refine the Main Pages of a Website for Maximum SEO & UX Impact

A well-optimized website is not just a luxury — it’s a necessity.

Imagine your website as a storefront on a busy street, where it needs to stand out to draw people in. Proper SEO – Search Engine Optimization – acts as the megaphone telling people what’s in your store and what value your products/services add.

An SEO strategy boosts online visibility, bringing in more traffic and potential customers – and your website is the foundation.

At Dog and Rooster, SEO is one of our bread-and-butter services.

In this post, we outline the main pages of a website to focus on when improving your site’s findability on Google searches, making sure your site attracts visitors AND keeps them engaged and encourages conversions.

Ready to enhance your web pages and get on the good side of search engine bots?

Let’s dive into the most important pages that will help you maximize your SEO impact.

Main Pages of a Website

Homepage

Your homepage is the first impression site visitors (and search engines) have of your business. It needs to be welcoming, informative, and easy to navigate on both desktop and mobile devices.

First and foremost, make sure your homepage loads quickly. People have very little patience for slow websites – no matter how beautiful it looks. You can check this using PageSpeed Insights.

Let’s start with the hero section of the homepage (the very top of the webpage) should tell visitors:

• What you do
• Who you serve
• Where you’re located (if you serve a specific region)
• Why people should trust you
• How to get in touch

Here’s an example for an IT company:

Main header: Managed IT Services in San Diego

We provide security-focused IT support to growing businesses in San Diego County – helping them use technology as an engine for growth.

Schedule a Consultation‍

• 30+ years in business
• 500+ clients served
• 4 second average response time

Primary keywords related to your services or products should be incorporated into the headings and content throughout the rest of the page. Lastly, adding a meta description and title tags can significantly enhance search engine results.

Product Pages

Well-crafted product pages should engage website visitors with your online store, showcase your offerings effectively, and guide them to purchase. These pages not only attract potential buyers but also enhance their shopping experience. An optimized product page should provide visitors with:

• Clear Descriptions: Explain what the product is and who it’s for, detailing its features and advantages.
• Visual Appeal: Use high-quality images or videos to provide a comprehensive view of the product.
• Strong Calls to Action: Include prompts such as "Buy Now," "Add to Cart," or "Learn More" to guide users.
• Customer Testimonials: Share reviews and feedback from satisfied customers to build trust.
• FAQ Section: Include a section answering common questions about the product.

Services Page

These dedicated sections of your website describe the services your business offers. Service pages should provide clear and compelling information about the benefits of your services, helping potential customers understand how you can meet their needs, such as:

• Catchy Introduction: Start with a strong headline and a brief introduction that highlights the primary features and benefits of the service.
• Service Features: Highlight the main features of the service, detailing what sets it apart.
• Customer Benefits: Explain how the service benefits customers, focusing on solving their problems and improving their situation.
• Why Choose Us?: Provide 2-4 lines explaining the company, values, and why they are the right choice.
• Frequently Asked Questions: List and answer common questions related to the service.
• Contact Us: Include a CTA such as "Schedule a Consultation" along with contact information (phone, email, etc.).

About Us Page

The About Us page is not a big heavy-hitter for SEO. Its purpose is to build trust with your visitors by sharing your story, mission, and values. Think of it like selecting a new book to read. When you pick up a book, you often start by reading the back cover or the introduction to see if the story interests you.

You may want to know who the author is, their background, and what inspired them to write the book. If this information resonates with you, you’re more likely to invest your time in reading it.

Similarly, when a prospect visits your website for the first time, they’ll head to the About page to determine if they can trust you. They want to know your story and see if you have the experience, knowledge, and expertise to solve their problems.

A good About Us page should have:

• A clear explanation of what you do (at the top)
• A few sections on why customers love doing business with you
• Your core values
• A brief backstory on your company
• Headshots and short bios of your leadership
• A way to get in touch

Try not to go overboard with your backstory. Truth be told, most customers don’t really care about this. They want to know why you’re a trustworthy source and how you’ll add value to them.

Contact Page

This is where the magic happens! The user experience and SEO of all the pages of your website should lead to the visitor getting in touch with you.

Contact pages tend to be brushed off as they aren’t typically content-heavy. These pages should include:

• Contact form
• Phone number
• Business hours
• Email address
• A step-by-step of what to expect when a visitor reaches out
• An address/map if you have a physical location

Including social media links on this page can provide additional means of communication and improve user experience.

FAQ Page

A Frequently Asked Questions (FAQ) page provides relevant information to common inquiries, enhancing user experience by offering easily accessible information.

Include a mix of general questions (for SEO) and company-specific questions (for visitors). You can identify the general questions by searching your main keyword on Google and checking the "People Also Ask" section for relevant questions.

For example, if a company does interior design, some People Also Ask questions would be:

What does interior design do?

Can you design your own interior?

What is the difference between an interior designer and an interior decorator?

Then, we need business-specific questions, these would be like:

Do you offer free estimates?

Can you refine my own interior design plans?

Do you send a designer to my home?

Keep the answers information, but concise. Stick to 1-3 short paragraphs.

Let’s Optimize Your Website!

By enhancing the navigation and user experience of each web page, you create a well-rounded, SEO-friendly website that attracts and engages visitors.

At Dog and Rooster, we specialize in custom web design, optimization, SEO, copywriting, and everything else needed to gain traction with buyers online. Whether you're a small business or a large enterprise, we're equipped to take your website to the next level. 

A strong website structure attracts visitors, keeps them engaged, and turns them into customers. If you need assistance with your website strategy – or it’s time for a refresh – don’t hesitate to contact us for some expert help.