What we know
about B2B websites
that actually work.
Practical thinking on B2B web strategy, technical foundations, and growth, written for marketing leaders and ops teams.
The Foundation Every B2B Website Needs Before Running Paid Ads
Paid media amplifies what is already true. If forms, tracking, and speed are wrong, you are paying to make the leaks louder.
Why Most B2B Websites Don't Convert
Most B2B lead loss happens before sales sees a name. Here is what usually breaks, and what to fix first.
The Foundation Every B2B Website Needs Before Running Paid Ads
Paid media amplifies what is already true. If forms, tracking, and speed are wrong, you are paying to make the leaks louder.
Schema Markup for B2B Companies: What Actually Matters
Structured data is not a checkbox exercise. For B2B sites, a few schema types carry most of the upside, including visibility in AI-mediated search.
Why "It Was Fine Last Month" Is the Most Expensive Thing You Say About Your Website
B2B sites do not usually fail in one dramatic outage. They degrade in small, cumulative ways, and the cost shows up as missed leads you never see.