Organic SEO
Generally regarded as more credible, people tend to trust a site that ranks high on search engines naturally, through the use of great content, over companies that use social media or Pay-Per-Click (PPC) campaigns. Organic SEO does require constant monitoring and SEO expertise. Organic SEO creates traffic by utilizing great content, keywords, link-building and optimizing website code.
Pros:
- Low Cost
- Trustworthy
- More traffic likely generated
Cons:
- Lack of Control
- Unknown Factors
- Long-Term Investment
Paid SEO
Although you may see quicker results with Paid SEO, paying per click can be costly and only a small percentage of traffic (under 10%) comes from paid links. When is Paid SEO best for you? If you're a small niche business with a lot of competition, you may want to focus your limited budget on PPC over SEO.
Advantages:
- Targeting
- Direct Return-On-Investment (ROI)
- Instant
Disadvantages:
- Cost
- Complexity of Managing Campaigns
- Competition