SEO Strategist

The strategist will take the lead on technical analysis, keyword research, page optimization, competitive analysis, reporting, account management and general deliverable management for assigned accounts.

Dog and Rooster, Inc. is looking for a SEO Strategist with 3+ years of SEO experience. In this role, the strategist will take the lead on technical analysis, keyword research, page optimization, competitive analysis, reporting, account management and general deliverable management for assigned accounts. Must also be comfortable with content strategy and the integration of Social Media marketing to support SEO efforts.

The ideal candidate will have a strong foundation in SEO fundamentals and be willing to take a leadership position, championing SEO. This person should be comfortable with all aspects of internet marketing, but be passionate about SEO. The candidate should be prepared to share their view of SEO and explain previous client or company successes (strategy, process, results) during the interview process.

Responsibilities:

  •  Analyze, develop and execute strategy as related to SEO
  •  Manage workflow process of SEO deliverables:
  •  Keyword Research
  •  Page optimization
  •  Link acquisition strategy
  •  Technical analysis
  •  Competitive Analysis
  •  Reporting
  •  Client presentation of deliverables
  •  Manage day-to-day account activity
  •  Educate clients on best practices and overall education of SEO
  •  Stay up to date and transfer knowledge of best practices and latest developments in SEO
  •  A "Can Do" Attitude
  •  Detail oriented and organized.

Skills and Requirements:

  • 4-year college degree or equivalent experience
  • 3+ years of SEO experience
  • Previous digital agency experience preferred
  • Previous experience executing SEO campaigns for a variety of brands / sites
  • Additional online marketing experience preferred (SEM, social, email, display)
  • Experience with keyword research/data mining tools and competitive analysis
  • Presentation capabilities and comfort meeting with clients in person and by phone
  • An understanding of HTML
  • Knowledge of Content Management Systems (Wordpress)
  • Solid understanding of redirects, user-agent detect scripting, rel="canonical" tags, XML sitemap feeds and other related technical tactics
  • Previous link optimization / acquisition experience
  • Understanding web analytics software (Google Analytics)
  • Understanding of some type of SEO analytics software (BrightEdge, Conductor, Search Metrics, SyCara, SEO Clarity, SEOMoz, or RioSEO)
  • Content strategy as it relates to search and the consumer decision process
  • Excellent knowledge of search engine criteria / algorithm updates (Panda, Penguin)
  • Ability to manage and communicate SEO as a business strategy
  • Experience integrating SEO into other marketing channels (SEM, social, display, offline)
  • Experience in MS Office suite (Word, Excel, PowerPoint)
  • Google certifications or equivalent a huge plus

Please contact us at info@dogandrooster.com and include your resume, salary history and where you heard about this position. Please put "Seo Strategist - Full-time" in the subject line of your email.

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