Paid VS. Organic SEO

by DogandRooster, Inc.
Paid VS. Organic SEO
  • July 07, 2015
  • Search Engine Optimization

Organic SEO

Generally regarded as more credible, people tend to trust a site that ranks high on search engines naturally, through the use of great content, over companies that use social media or Pay-Per-Click (PPC) campaigns. Organic SEO does require constant monitoring and SEO expertise. Organic SEO creates traffic by utilizing great content, keywords, link-building and optimizing website code.

Pros:

  • Low Cost
  • Trustworthy
  • More traffic likely generated

Cons:

  • Lack of Control
  • Unknown Factors
  • Long-Term Investment

 

Paid SEO

Although you may see quicker results with Paid SEO, paying per click can be costly and only a small percentage of traffic (under 10%) comes from paid links. When is Paid SEO best for you? If you're a small niche business with a lot of competition, you may want to focus your limited budget on PPC over SEO.

Advantages:

  • Targeting
  • Direct Return-On-Investment (ROI)
  • Instant

Disadvantages:

  • Cost
  • Complexity of Managing Campaigns
  • Competition